I think the great mistake Linda Ikeji makes is assuming she is a celebrity. She is not. She is a celebrity gossiper. That is what makes her money and bought her all those cars and that Banana Island house. If she looked at things that way she would shut down Linda Ikeji Music, Linda Ikeji Social and everything else she has tagged her name onto and stick to Linda Ikeji Blog.
Now where she needs to go in her blogging business is deeper. Right now she does a lot of cut-and-paste. Very little original material. She should take some of those advertizing dollars and build a proper paparazzi team. Send them out to dig the dirt, take pictures, get original news from the source. Copyright the stuff, even license it out. Get a lawyer to represent her 24/7 for the inevitable blowback. She would hit gold. She would go from a blog that probably does 100-200K USD a year to one that does millions (and yes I believe that $3 million dollar house was most likely thanks to PDP/APC awoof election money).