Your questions define a lot about running an e-commerce business. Firstly
Logistics We have outsourced 90% of our logistic to KOS (www.kos.ng ) which is very cost effective and it saves us a lot of work. KOS Handles orders & returns within and outside Lagos, and their Platform offers Perfect tracking system which enables customers to track their order. Then we have in-house dispatch riders who are always available to deliver Express orders (same day delivery)
We have inventory, but we still rely on our partners in computer village for few items and our business is located in Computer Village, Ikeja which gives us direct access to our partners anytime.
POD We are currently updating our platform to optimize sales and to reduce returns and yes we are going to remove POD on any order going outside Lagos and limit POD only to orders below NGN20,000
Marketing We go straight to target our direct customer using Facebook Insight and that have proven useful, another channel that brings sale is Instagram and we advertise in few blogs.
We made use of keywords in designing our website and uploading products. We’re building a tech blog around products we sell to give customer better understanding of the products and to increase sales.
Callcommerce We don’t actually get a lot of calls, we’ve noticed that customer prefer sending messages via WhatsApp or our chat messenger on our website. For now, I don’t have much data on the difference between checkout orders and call orders, but we have more order via our website