Adblabla = AdSense + Adwords - Cost

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Hello Guys,

Justfrom5k.com is a freelance platform which I created and my biggest cost element till date is marketing/advertisement. 90% of the cost I incur while running Justfrom5k.com is spent on advertisement and from my personal experience, advertisement is not cheap.

So why cant advertisement be cheaper in Nigeria? This question which I believe a lot startups are forced to ask themselves is what drove me to Launch Adblabla.

On first glance, Adblabla is just another ad network. However, Adblabla is completely different.

Adblabla will be a network of hundreds/thousands of websites in Nigeria within which, ALL members can advertise any website, product of service for FREE. Yes the objective is to drive advertisement costs within the network to ZERO!

Like the title of this post, it works exactly like Adwords and Adsense, but when members of the network push ads into the network, it will be at ZERO COST.

However, there is one catch!

To be able to push ads into the network for FREE, you must own a site (or a blog) and display ads from the network for FREE.

So my radar peeps, kindly check out Adblabla.com, and share your feedback and suggestions and opportunities of improvement that you see.

Officially, I launched the site on the 1st of December and I already have 60 sites on the network, but for this to work we need more sites… So if you have a site and need web traffic, please Join Us.

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  1. How do blog owners embedding Adblabla make money if you don’t? It’s safe to assume that traditionally the better the traffic, the more money being made and free traffic that doesn’t translate into bank is just increased infrastructure costs.

  2. Sans the no money involved bit, @seyitaylor has had experience building a localised ad network called Bloovue in the past (circa 2011). He is in a great position to let you know the real bottlenecks he had running it. http://techloy.com/2012/05/29/seyi-taylor-talks-internet-and-business-models-at-mobile-monday/

  3. How do you make money to offset the increasing costs of running something like this when it’s successful? You’re not the billionaire Telegram founder, are you?

In tradition, good luck.

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I checked it out. I think he is considering a ad transactional model. I give you ads, you give me ads. That much I could get from his tagline and home page info.

More like swapping audiences.

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Xolubi and Akindolu, first let me say thanks for the feedback.

In my pitch i said members could advertise any website, product or service for free.

This means that if you have a website called A.com and you are on the network, you can choose to advertise anything you want, not necessary A.com

The trick is having enough credits to support what you need to advertise. You could say for example advertise your Jumia or Konga referrral link and “pay” for this ad using your credit. You could also advertise your offline business or collect money from people not on the network to advertise in the network on their behalf. So swapping audiences is just one bit.

Now, i did not mention this above , but the ads on the network are actually being paid for by credits which are generated by the member’s web traffic. As it stands today, for every impression you give the network you get 1 credit and for every click, you get 100 credits. Now for every impression of your ad, it costs you 4 credits.

Concerning supporting the infrastructural cost, at one point in time, I will start charging membership fee to be a member of the network. That point is just not now

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OK. In a world where impression pays the bills, it means the network is 3 impressions richer.

Good luck, homie.

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@akindolu You are exactly right, the network is 3 credits richer. This 3 credits is what the network plans to sell to non- network members to cover the infrastructural cost.

So, how may sites are you going to refer to this network *wink * wink…lol

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Will try this today

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@ binjoadeniran Thanks a lot!

Please try and give me any feedback you can…

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I have signed up, did an advert placement and added my advert. I must say the process is so simple and straightforward.

Adblabla GUI and UX for me is great. My only concern is the signup fee of N25,000 after the first 100. If your aim is to make advert cheaper which is what Adblabla is meant for, I am thinking starting with N25,000 is high. N10,000 would be an ideal signup fee if not N5,000.

Goodluck to you @easibor and team.

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Thanks for the feedback… you are actually not the first person to highlight that 25K is a lil on the high side… As at today there is a 90% chance that the sign-up fee will be much lower than that… We may also move the mile stone to 150 sites.

Once again, thanks for the feedback

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Where you able to try the platform yesterday?

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have tried it and it looks ok to me…I have a blogging platform integrated into my online marketing tool hope we can work it out to add your features to our users…we intend to launch our product next year.

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Am happy to announce that Adblabla is going great so far… we now have about 185 websites on the platform and serving approximately 50,000 impressions of ads per day…

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Been runing an Ads network since 2011 (flymyads.com) and bro there is more to the business that just impressions.

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So are you saying impressions did not work for you? If so, why? Or are you just gunning for some cheap publicity? If yes, that’s OK too as we are all human. Enlighten me…

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It’s a start, though!

OP must/can work out the kinks along the way, to stay alive.

And a little heads-up info from you perhaps could help his odds.

Sharing value is caring, some.

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@codegidi, I am happy that you have taken an interest in what I am doing. For me, it means I must be doing something right.

Now concerning your statements, I agree that there is more to it than impressions, however if you do not have the impressions, then you have nothing to sell. The impressions you create is what will ultimately translate to value ( clicks and conversions).

For us, its been exactly 21 days since we launched and today alone we added over 100 new sites to the network (courtesy of Linda Ikeji).

Right now what we are chasing is one milestone after the other…the milestones for now are impressions and sign-ups.

This is why we must celebrate our small victories.

PS: Currently 291 websites on the network as the time of writing this post…Hurray!!!

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  1. Because Impressions don’t pay the bills
  2. No am not gunning of ‘cheap publicity’
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Getting websites is not hard, the web is crawling with hundreds of wanna be blogers at are looking for ways to make money, you need to have a click fraud mechanism and watch out for sites that will add your adspaces a million times on one page just to rank high impression and when you are done with all that you need to deal with the real issue - convincing people to place ads on your network when they can easily go to facebook or google. Whats your selling point?

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@Codegidi you are right about one thing… Click fraud is always an issue…and I am already starting to see some of that.

However, my business model is VERY DIFFERENT from what the conventional adnetwork is. Its unfortunate that I cannot spill the beans here. However, one thing that I can say is that, some new features I plan to roll out in the next few weeks/months will significantly reduce if not eliminate the incentive to perform click fraud.

Another thing is that my real challenge is very different from yours. My real challenge and difficulty so far is getting the big bloggers in Nigeria to sign up with Adblabla. …Everyone of them seem to be waiting for other big bloggers to come on board before they do…

Abeg, can you hook me up with one or two who are open minded and willing to try us out?..LOL