Hmm… something tells me Etisalat may have inserted those ads. Pretty sneaky of them if that’s true. I know people in the industry that used to inject ads into other people’s websites using seemingly innocuous Android apps (such as a candle light screensaver, video downloader, etc) that could hijack the proxy settings and inject and even replace ads dynamically. They were doing mad numbers and mad revenue too…like a million US a month. Funnily enough most of them come from Israel, Eastern Europe, and Russia. It seems Etisalat may have joined the dark side.
Anyone else on Etisalat experiencing floating ads on Radar?
Damn! Nothing is hidden under the sun. I hope my girl ain’t on Radar
There was a time Etisalat used to insert floating ads to draw attention to their data plans and OTT offerings, but to my knowledge they’ve stopped that. People hated them.
That is where i can never advertise on blog or forum that dont’t give me proper data on how my ads is doing,
We seriouisly need to educate our traditional advertisers on this,i always advice businesses to go for google Ads
It appears all that LIBers really care about is the gossips (news); the ads are like giant billboards on the road to gossipLand. Should (majority of) her readers be really concerned or disturbed, it will show in her readership metrics and the comment section.
(P.S: I know she takes comment moderation very seriously).
So this make me want to ask this: “why should I change something that my primary audience are not complaining about?”
I believe the answer is: we can’t. “You cannot be everything to everybody.”
It’s this kind of thinking that keeps us backwards and unimaginative. Pretty sure Facebook users weren’t complaining back in 2007/8 when the young network was growing fast and becoming popular in countries around the world. You could argue that all Facebookers care about is connecting with their friends and family. But that didn’t stop Facebook from tweaking things here and there to become a force to reckon with in advertising today.
LIB is just a blog, a person’s hobby turned business. It is not scalable or repeatable at scale. That makes your Facebook analogy “incongruent” wrt LIB; LIB is Linda-generated content, Facebook is user-generated content.
You’re doing a fantastic job with PayStack already (a scalable infrastructure that is pretty); I’m working on a “natural interfacing” search algorithm (AI based on haptics with pretty UI too), other forward thinking people are doing great “visually” (yet great) stuffs that will raise the bar looking forward. Should any of us become or exceed Linda’s valuation (and flaunt it?), that will shift the attention to us and how we do stuffs become the new standard.
So expecting LIB to leave her comfort zone will be synonymous to emptying the ocean with a teaspoon; all that matters to LIB (as well as most other businesses) is the bottom-line.
My case here is: we may not be able to change today, but we sure have a good shot at changing tomorrow by becoming the change we want to see.
I never invoked Linda in this conversation. I have only so far tried to dismiss arguments where she is used as an example, like yours. The topic is about digital ads in Nigeria, yet you people find a way to make everything about LIB and Seun. The fact that they end up being invoked and ultimately overrule the conversation whenever digital ads are being discussed says a lot about that industry at large.
This is simple. If you take a clinical approach to it, the primary “audience” that require changes to the ad strategy is not the readers. It’s actually the advertisers or more accurately, their shareholders as they are the ones not maximizing their ROI. The readers are essentially the product.
If a publisher doesn’t care about ROI for her advertisers, sooner or later, market forces will ensure that those ad dollars find a new home. The market forces in Nigeria’s digital ad industry are not balanced but that’s only temporary.
Agreed.
The topic is about the state of (actually, what is wrong with) digital ads in Nigeria and exhibit A (aka case study, as boldly presented by OP) is LIB page header; for it will be nearly impossible to have a discussion without a case study. However, what is unfortunate is that discussions around what is wrong with digital ads in Nigeria (somehow, and almost certainly) end its miserable journey on the alter of LIB/Seun’s success doing things in the…
Yeah. I’m saying if Linda can’t be bothered to report analytics for her ads, she can just use bitly links and have the advertisers check out their data on there.
Or you could fix the ad problem on your own browser by installing Adblock Plus, Disconnect.me and Https Everywhere extensions in your browser, and also turn on “Do Not Track” in your browser settings… That should help a bit, but you’ll have to manually add each ad element as a rule on your adblock extension by right clicking on it as below
Why do you hate hearing about adblockers? Even though their business model is more extortion/robbery than anything else, I think they are really great.
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