Why I write detailed case studies about “successful” Nigerian Startups

Continuing the discussion from How PushCV is Growth Hacking?:

Background
I wrote about PushCV. Someone posted it on Radar. @87_chuks read it, had some good things to say about the post but he added a “damaging remark that I was probably paid to write it. [quote=“87_chuks, post:4, topic:1101, full:true”]

PS: the writer of that techpoint post may not work for PushCv as claimed, but was definitely paid for that post. Had paid-post written all over it.
[/quote]

So, instead of defending the allegation, I want to share where my passion lies and also ask for volunteers to JOIN me in helping our startup ecosystem GROW by adding their own insights.

The Meat
I should keep it straight that > NOBODY has ever paid me to write such posts. I don’t even have the contact of any of the PushCV guys as at today.

So, why do I write stuffs that looks like somebody paid for it?

Firstly, I have been involved in Internet marketing; this is pre JUMIA, KONGA, PAGA days. I have been in the backstage a lot of times which has helped me to develop eyes to “see” smart strategies behind some successful startups which others can benefit from.

Secondly; let me digress:
I read a lot of @Jason_Igwe_Njoku 's blog. This is because he gives valuable insights which I hope a lot of people find useful in their own businesses based on his business insights running Iroko and Spark.

So recently, I began a “project” to share my insights in blogposts format to simply help others to connect the dots with their strategies.

In fact……This is not the only detailed post that I had written, there are others……

I have written like 5 detailed posts to either hammer home a point on A CONCEPT or about A STARTUP, each of this post is well past 1,000 words. I mean 4 pages…….

Take a look at what I have written in the past AND the background story behind it.

  1. I wrote the PushCV story when I sighted their spike to become Africa’s biggest job website in 3 months as reported by TechPoint.

  2. I wrote about IrokoTV based on lessons I picked from Jason’s blog which was published on TechCabal

  3. I wrote about OLX after I met Lola Masha (Country Manager for OLX) at LTV as co-guests on the same TV show called INFO.com and even hinted her of a likely case study post before it was published on my blog and republished on TechPoint.

  4. I wrote another well received article based on my understanding of the POD model after reading an insightful interview of @lanre_akinlagun on TechPoint – the post addressed winning the Pay On Delivery war with reference to GlooNG, SuperMart and DrinksNG simply because they aligned with my argument.

  5. The easiest piece I wrote was based on a 2012 consulting stint I did for a company where I grew their customer base by 250% in 3 months. I Published this on my Blog

  6. I got something to say about WeChat after the AfricaBeta event,so this piece went live(obviously, I have learnt the lessons so I stated the reason why I was writing the Post titled: Meet WeChat, the Utility App for Mobile Commerce

I write all these to make a point that these posts were written with the intentions to add my insights to the ecosystem and help some smart people grow their businesses. I have testimonials for this. Right now,

The most important reason for this long defense is to ….

Please Join Me:
I recently realized that @Jason_Igwe_Njoku, I or the rest of the guys can’t do it alone, there is a dearth of information that we ALL need to help each other with.

So, for example, if you did an experiment that worked for you in your business, document it, share it on Facebook, tweet about it, keep a blog to narrate it, write on Medium, guest post about it on TechCabal, start an email newsletter to share your wisdom.

Do whatever it is that can help someone else grow their business with your insight. That is the Special invitation I am giving you in this long rant.

Thanks @87_chuks

4 Likes

All for the insight committee. #carryon bro.

And how I wish I could invite Linda Ikeji here to see this. Always waiting for the next start-up that would pay N50K for a pitch.

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Aunty Linda :sunglasses:

@Ubarab, I love what you are doing with Koumia.

Looking forward to your rebranding (as you said in your bio)

hahaha. :+1: Man, I’ll keep you in the know prior the next official release from me and my friends fetching cashes from Nigerian retailers to their faithful customers.

Could there be a better way to reward Nigerian shoppers?

Thanks… I really appreciate you’ve promised to keep tabs :grinning:

1 Like