Which start-ups/companies use data creatively?

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Just out of curiosity. Does anyone know any examples of Nigerian companies(big or small) using data(Big or Small) in interesting ways. I know Delivery Science tries to use data to solve transport and logistics issues. Any other examples?

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Was going to start a new thread re Data Science and I found this one that was not responded to so bumping it up to ask again, Anyone doing work in Data science here; Development, Predictive Modeling? Apart from Delivery Science that is.

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SiQueries by @ebottabi is enabling companies tap into their data in real-time creatively

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