With large eCommerce platforms such as jumia and konga practically owning almost 100% (hyperbole) of the Ecommerce market-share in the country, how does a new eCommerce startup stand to compete? The answer lies in smart and innovative marketing campaigns. So my topic wanders into the minds of creative individuals on here, to challenge you all on ways a new startup(commerce) should go about marketing.
Sorry sir, but I don’t think there’s any skirting around the fact that e-commerce is a big money game. I can’t think of even one major online retailer that grew organically or with small funding. Correct me if I’m wrong.
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