FULL-TIME ROLE
VICTORIA ISLAND, LAGOS
Resumption - As soon as possible
We are looking for a prolific, passionate, driven and talented individual with a high work ethic to lead the majority of the marketing funnel for our company. You will play an integral role in content creation, marketing data analytics and corporate communications. We are looking to expand our company’s digital and offline footprint; as well as generate awareness, subscribers, and leads. This role requires A HIGH LEVEL OF CREATIVITY, ATTENTION TO DETAIL AND PROJECT MANAGEMENT SKILLS.
Responsibilities:
- Build and manage the company’s content/editorial calendar on all owned properties (including social media, blog posts, infographics and other channels/platforms that may be deemed relevant). As well as driving traffic to our existing platforms.
- Create content that educates, and entertains, our audience and supports marketing goals by providing them with regular, helpful content that’s aligned with their needs and interests.
- Track, measure, and analyze all initiatives to report on marketing ROI.
- Optimize our marketing automation and lead nurturing processes through email, content, and social channels.
- Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers.
- Collaborate with prominent members of the company, including executives, to craft and pitch press releases and thought leadership columns.
- Establish a sustainable, strategic approach to PR based on adding value to media outlets and event managers, not just asking for it.
- Analyze marketing and sales data to develop insights and make recommendations on areas for optimization.
- Monitor and maintain data quality within the marketing database.
- Evaluate new technologies and add-on applications to improve and optimize marketing team performance.
Requirements:
- BA/BS degree or equivalent work experience.
- Active and well-rounded personal presence in social media, with a command of each network and their best practices.
- Adobe Creative Suite and (InDesign and Photoshop preferred), demand generation, inbound marketing, and blogging.
- Excellent communicator and creative thinker, with a strong technical ability to use data to inform all decisions and a desire to improve processes
- A dual-minded approach: You’re highly creative and an excellent writer but can also be process-driven, think scale, and rely on data to make decisions.
- Past experience producing content for the web specifically, as well as channel-specific knowledge (blog, SlideShare, Facebook, Twitter, etc.).
- Past experience building audiences either online or offline.
- The ability to work and thrive in a fast-paced, rapidly changing work environment.
- Past experience in public relations, corporate communications, content marketing, or relationship management.
- Skilled in creating, editing, and promoting written and visual content.
- Some past experience in marketing preferred.
To apply: Please submit a one page cover letter in addition to your resume. The cover letter should show your personality, including personal attributes or skills that you believe you would bring to our company if you joined our team. What about this job attracts you?
Email to : work@fint.ng with the title " I AM WHAT YOU NEED"