i happen to be terrible at writing so please pardon the lack of punctuation’s that follows therein
left to me the logo would be all black i prefer simple and spartan because regardless of the medium it still retains its essence, for some weird reason, i design by heart when i work on things like these it has to feel right, if not it goes in the trash. the weird part about this was that it took me over a week to refine the concept in my head before touching illustrator the paper sketch was so i wont forget the one that stood out and also to see if it would work on paper.
the red in there stands for passion i believe to succeed ant anything you have to be passionate about it even with fitness as much as its a social fitness app the idea or rather the strange bit i had in my head was what if this appeals to the passionate sports/fitness enthusiast or human who want to reach out to another passionate person to workout with there is a lot of weird bits so i will spare you guys the drivel
the universality of the slash can be changed to suit whatever background the logo is on i prefer a more spartan approach where its all black or red if the color of the type can change the color of the slash can also change…
@uxkish with good advertising anything can become what you want it to be i wanted to avoid the startupy looking logos that abounds these days and also trends trends will always be replaced by even weirder trends