So he took a step back from his narrow sighted goal, realized what he truly wanted was to get humans into outer space again on a regular basis, then he quit the project all together, and adapted. He decided to just build his own rocket. But rockets cost a lot of money, a lot more money than even Elon has. He decided that SpaceX needed to become the go-to company to help folks launch small objects and satellites to space.
Except, one more wrinkle. Turns out, there isn’t enough money in the launching-small-stuff-to-space business to keep SpaceX afloat.
I was emotional about it and disappointed. I’d anticipated a flood of orders but, after eight years, they just did not come.
So they had to adapt. They started making bigger rockets. And now SpaceX is getting into the business of making their own telecommunications network in space.
On and on they adapt. Elon Musk doesn’t just persist at a tiny goal. He creates big, large goals, and he adapts everything else around him and himself to reach them.