To my fellow digital techpreneurs that have and are still facing challenges with growth hacking their startup, i thought this would be an insightful platform to share our ideas, challenges and blockers
Currently It seems the tech space uses a zombie model or approach rather to marketing and Growth Hacking
Product Release -> Facebook/IG/Google Digital Campaigns -> Referal/Recommendation marketing -> A little analytics ->Ineffective twitter PR campaigns -> guest blogging(LindaIkeji) etc
A Typical startup that has spent an estimated $7000 on marketing barely has 50,000 total user base. A recent figure showed Konga a Nigerian tech giant has 184000 active users, this is a scary figure comparing to a lot of other startups below the line. It is no brainer and very evident most of the numbers we see from tech startups on the APP stores are more bots than real downloads
So it is time i ask or rather we start asking our selves this questions
Are their other intuitive technical approach to user acquisition than the traditional ones listed above [developers, Hackers and Crackers ]
Is being too innovative a challenge such that people are not ready for most B2C products
What are the best approaches to marketing a B2C tech product, or more practically what do you think is the best approach to get your first 10,000 users with the slimmest budget
This is just loud thinking ,your ideas and suggestions are welcome
First, small typo fix in your first question; change their to there.
Now, I think most of what you have said is based on a small amount of information that was made public by some of the e-commerce companies.
There’s a whole lot more to factor into growth than just active user numbers.
If a start-up says it has 180,000 actives I can tell from some level of insight that they most likely have 1.8m actual user signups.
With an average retention rate of about 10%.
Different markets have different benchmark rates for measuring engagement and actual performance of their business.
Having 1 million active users on a blog is not the same as having 1 million actives on an e-commerce site. The number of actives would create a totally different result for each of the two businesses.
Getting 10,000 paying customers in a B2C product would be a gross generalization that would end up disappointing anyone who took the methods suggested for truth and implemented them to the letter.
I can say for sure that when it comes to a market like you have in Africa, everyone keeps their customer acquisition methods close to their chests. It’s like anyone promising you his methods for free is doing so to derail a certain competition and keep them from closing in on their true methods.
Your best bets on this might be to find a mentor in your sector and do your best to appeal to their generosity towards your efforts.
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,your ideas and suggestions are welcome