Full disclosure: I may or may not have worked at Supermart and so I could know an awful lot about the place. Or I could be making it all up. You decide. Anyway…
The issue a lot of posters here miss is that Supermart, like a lot of Nigeria’s e-commerce (how I detest that term) scene was born out of Jumia. If you are familiar with Jumia, you would know why this is NOT good news. Jumia Nigeria is basically a scale version of Amazon without any of the efficiency, good pay or obsessive customer service, but with all the bullying, infighting, terrible behaviour and zero job security.
It is an awful place to work, and unfortunately, this model has been carried out of Jumia by the former management and former employees who now make up the bulk of Nigeria’s e-commerce and Tech workforce. So you will find that whether it is Supermart or ACE next door, or the many other startups fronted by ex-Jumia people, you will find the same problems - low staff motivation, workplace bullying and/or even violence, no job security etc.
I have witnessed a girl being fired midway through sending an email and she was locked out of her mail account. No amount of pleading could convince oga at the top to temporarily grant her access to at least copy some personal contacts that were stored there and there alone. Her offense? Not meeting sales targets for a couple of months.
So when poor old Emmanuel from Operations snaps at you over the phone, it’s not because he’s an asshole. There is an insane amount of pressure on him to process orders and deliver packages within a certain time thanks to the completely unrealistic same-day delivery guarantee. Any failure and pay is deducted - straight! Oh, and he’s also working with delivery drivers who regularly have their pay deducted (in one case to literally zero - colleagues had to do a collection for him that month) for every missed deadline. They also maintain the vehicles basically out of pocket. So when they do not give you great customer service, it’s not because they simply need customer service training - they may be worrying about how their kids will eat next week after their fifty thousand naira salary is deducted 3 times in one week.
All this incidentally, is lifted straight from Jumia’s copybook, as are monthly evaluations, undefined closing times and an emphasis on this faux “entrepreneurial” mindset which basically shifts the responsibility of providing tools for employees to do their jobs from the business to the employees. You even have to bring your own laptop to work or have them get one for you and deduct it from your pay. Also the drivers have the cost of the vehicles deducted from their monthly pay, ostensibly so that after a while, the car becomes theirs. What this actually means though is that even if they miraculously hang around long enough to own said car, they will get a tired old banger with 148,000km on the clock after 4 years of same day delivery around the famously excellent roads of Lagos. The business also completely outsources the risk of asset depreciation to its employees, so investors are happy…
Jumia has created a similar problem for Nigeria’s ecosystem to that created by Amazon for the San Francisco area Tech industry where many recruiters actively avoid hiring ex-Amazon people because of their reputation for being all round assholes. The damage is already done IMO because all over the ecosystem, Jumia is now viewed as the Gold standard and every startup wants to be like Jumia when they should really want to be nothing like that. I’m not silly enough to suggest that labour protection laws should be enforced in a forest like Nigeria so what is the solution?
I have no idea. So I’m moving to Canada.