Ok People, Caveat First… I don’t work nor have any close friends at Paystack.
Plus, I know there are a number of great Fintech Startups doing equally great things in Nigeria and the rest of Africa.
But I’m personally impressed by what I see as a quiet and steady growth by Paystack.
How do I know?
The ‘Market’ provides pointers.
Been seeing quite a number of big merchants I pay to switching to Paystack lately.
I just made a payment on a pretty large platform tonight, seamlessly with a card and guess what? They had switched to paystack. Year on Year, I would usually do a bank transfer with my invoice number as reference just because my cash was always getting stuck in flawed card transactions.
But tonight was different.
The user experience was great. Simple, Instructive and Appealing - even to a tired mind.
So it seems, … I happen to belong to a closed whatsapp group, and yesterday, I observed a conversation about payment processors take place… Apparently, Paystack ti takeover…
Yea. We curretnly thinking of switching all our services and channelling them through paystack.
Its simply and intutive.
Just 3steps and you are set up to be paid.
Just two steps and you are able to pay.
I think the growth lies on leveraging on first, the community who have been brand ambassadors and then Partnerships they signed as a result and secondly upgrading the product to be seamless and lastly PR, the 3 have combined to create a strong growth system for them but what would sell them in the long term is basically innovation, to always improve and launch new features and in the payment world, its the Features and Community Engagement you create that keeps you going.
