I was talkng to someone the other day and I was saying the recession had hit hard and big brother naija didn't find any headline sponsors.
And they brought to my attention that Payporte was a sponsor.
Do u guys think this is a smart move? I argued that.. as burgeoning startup they needed to spend cash where there users are.. Online. The cash could have been used to discount products and run a massive online user acquisition campaign.
I see they are trying to run some sort of house mate centered promo.. But I don't thnk it will work. In my opinion these kind of lofty ideas are quick ways to Bury a startup