Payporte sponsoring bigbrother, hit or miss


#1

I was talkng to someone the other day and I was saying the recession had hit hard and big brother naija didn’t find any headline sponsors.

And they brought to my attention that Payporte was a sponsor.

Do u guys think this is a smart move? I argued that… as burgeoning startup they needed to spend cash where there users are… Online. The cash could have been used to discount products and run a massive online user acquisition campaign.

I see they are trying to run some sort of house mate centered promo… But I don’t thnk it will work. In my opinion these kind of lofty ideas are quick ways to Bury a startup


#2

@king_namo Wasn’t it the same mistake Konga made signing the Marvin squad, and PayWCapture branding 3rd mainland bridge ?, Prioritizing is a big mistake tech startups make in Marketing and Growth Hacking. Its okay to do some Brand awareness campaign, Efritin/Jiji Danfo bus advert are relatively cheaper brand awareness campaigns that i believe evidently had bigger results. I see no point signing up a celebrity or branding BB naija when you barely crawl on a DB of 50K users. Lets leave that to the Big dogs, while we prioritize Targeted marketing more.


#3

Yudala is another company. Signed about four musicians as brand ambassadors. Its the stereotypical Agency media plan…Get some brand ambassadors, do some billboards. and so fort.

Untile a few years Jumia never spent outside google adsense and facebook. They mad sure they grew to number one in traffic first


#4

I don’t think Yudala can be cleanly lumped into that group. Yudala is an offline store with online presence; its not your run-of-the-mill online-only e-commerce company.


No, I'm not associated with them in any way, other than walking into their stores to buy stuff.