Olamide Bada, MD of Jumia Food, reporting for duty - Ask Me Anything!

Hi @OT_Oladipo,

Thanks for welcoming me and glad to hear that you’re interested in the food delivery space.

Funny that you mention foodpanda as we’re actually part of this family too - Jumia Food is an offshoot of their product adapted to Africa under the Jumia brand.

To answer your question: yes, I do think that this model is sustainable in Nigeria - if done smartly. Logistics is the main bottle neck on the supply side, and although it will never be 100% solved, Jumia Food has come a long way in providing smart, adaptable solutions to this existential problem.

On the demand side, I do believe that there’s a big opportunity with food delivery - we all love food, Nigerians value convenience in a country where all odds seem to be against ease, and we’re warming up to the idea of e-commerce.

The turnaround of the Hello/Jumia Food business in the year that I’ve been here is testament to the fact that it is a viable product in Nigeria, if done well.

What are your thoughts?