When and how will the content marketing bubble burst?
The present trend of digital content will continue to expand and grow; most likely, if we donāt burst the bubble now.
So, content marketers, had better begin shifting from volume-based strategies. Find ways to cultivate community of Active Readers. Author only content that is unique and useful.
LindaIkejiās Clones will continue to accelerate-- but it will become less effective for the many and super-effective for the extremely creative few who will choose to take a holistic approach and feed us with diversified content.
A blog about cars counts right? It will be my favorite.
Very dangerous when one person says āI and a group of friends agreed that so-and-so blog is a great blog because of their content.ā Who else shivers whenever anecdotal examples are cited?
A majority of blogs that have now become successful today probably didnāt even start out as an expressly for-profit thing. How many blog enthusiasts today are willing to, you know, just stick to a niche that makes them throb with joy and justā¦you knowā¦cover that niche? Very few, I tell you.
What we have today are people who are using content wrongly: they believe if they have a few articles, no matter what they are, they can start sending rate cards to companies for ads.
This is why many content platforms are not concerned with ācoveringā it best, rather with ājust covering it at all.ā Their modus operandi isnāt ālet people remember that they read a great article on this site, and bookmark it!ā, itās more ālet people accidentally stray into this den of scorpions and get recorded as a +1 on my Google Analytics for the day.ā
Writing good content is a slow, painful process. A small, very small percentage of people writing right now CANNOT write. I cry every time. Getting a great writing team with the zest required to write brilliant content and find ignored angles to content everyone else is following docilely? Thatās work, man. Bloody,sweaty, painful work.
The question the is: why should anyone do all that work when they can simply screenshot a few tweets and caption it: āSee what Wizkid Ate in Abakaliki Last Night?ā
WHY?
Like Drake said: āsomebodyās got to do it. Iād hate if someone else did it, so I might as well do it.ā
Owning/writing for a platform that delivers sweet content has to count for something, despite the current status quo.
Good blogs are a dime a dozen in Nigeria (yes! Itās not as bad as you think) but theyāre buried so deep in the place where the light doesnāt shine, mate.
These good-blog-owners eventually get paid to write content for your so-called shitty blogs
If there was such thing as Content Bubble, I should have discovered Radar long time ago.
In Nigeria, we are good at copycatting, and as long as we not thinking in line of āDisruptionā and āRe-Inventingā we so far away from any ābubbleā for that matter.
The amount of data we Nigerians generated on the Internet is amazing and unless we start using those data to better us as a Nation - we got a long way to goā¦
