Is your website mobile friendly? To avoid your web pages being banished from mobile search when the new rules officially kick in?
In an official blog post published Tuesday, the search engine warned that some content will disappear from its indexes when new rules come into effect on November 1st. As part of its efforts to make mobile search as user friendly as possible, Google’s priority is to give users the most relevant information possible for their search query.
Read more here.
Google isn’t declaring war on all interstitals or on content from apps. It just wants users to be able to see the content that may find useful. It recommends using a banner in place of a full page app install interstitial.