I am currently working on a Food Startup; My sister inlaw is a Nutritionist and instead of her to look for a menial job that will pay below standard, I advised her to turn her skill into a profitable business and here is our output so far: Naija Food Therapy
Please review the blog and tell what you think we are not doing right?
Our strategies are: post over 100 SEO food diet tips for various diseases, grow our email list and social community via Free eBook download, expand the blog by adding a question and answer forum and monetize
It is a shame that most people like junk foods, but I am sure, quite a number of us will find good use for your new blog, especially many people who are considering food therapy as an option to deal with sicknesses and diseases.
In my case, my family is on âhealthy living dietâ thanks to bad experiences with BP.
Since we changed our diet our initial challenge was eating tasty meals especially as we have abstained from spices and dangerous food chemicals. Back then, many of the tutorials/recipes we found online are not Nigeria foods. So, it will be a good idea that your blog fill that gap.
Hopefully, you can add to the efforts of others who are leveraging Facebook; like this closed group and this Facebook page.
Looks good. However you guys need to ensure Naija ingredients and names are used. For instance, what is beet and apricot to the average Nigerian? Does the average Nigerian know spinach is âgreenâ?
I think the idea of adding a fresh food mart is cool. Also including healthy recipes that can be created with these foods will be cool too.
This is honest advice and I wonât coat it with niceties: kill the blog if you really want to create a food diet startup. Itâs very hard to monetize a blog, 100x harder than say, monetizing a food processing company. For every Linda there are 100âs who advertise on her page (99% non-bloggers).
Youâll read this and probably want to tell me to shut up, after all what do I know; you asked for advice on your dream as currently executed, and who the hell am I to piss on it? I say who cares about me? This is about you actually making money and your efforts are better spent elsewhere. But donât just react to advice from idiots; use them to pivot to more profitable pursuits.
I think you guys could ride the wave of health conciousness thatâs raising in Lagos/Abuja (and Nigeria generally), and wonder if you would be interested in making/packaging healthy snacks? Itâs going to be a lot more work than blogging, but all you need is like one or two tasty healthy snacks for you guys to corner a market, and you can grow from there. Visit places where wealthy Nigerians shop for food and see what you can offer.
Somebody IS going to do it, it might as well be you
I push food startups, more than tech, because I think thatâs where the growth is right now
Well i need you to look at your business model critically like the last writer alluded to.
Do you want to start an online grocery shop for healthy foods? if you do, Supermart can easily add that to their product line what would stand you out?
The Blog idea actually makes sense if its a pull strategy for your store, Content is King, i would go to your site for real tips on health and weight watching foods and have a Push to shop link embedded in each post.
Care to consider Curation or Subscription in your strategy for this niche.
Entry strategy to the market? Considered working with physical grocery shops to pre-select areas you can engage people with free check up on BMI, Weight and other services tied to health and have a call to action to sdrive people online.
You have a good idea, Execution is the main thing, we should talk.
@Freshboi_Ekundayo Thanks Bro, thatâs the reason I asked you to review; get more ideas and fine tune our strategy.
If you check our blog now, weâve added a traffic tool that prompt people to share before reading our food diet tips; that has really helped us spread the site on social media.
For every post view, there is at least 200 potential view on Facebook/Twitter
Great idea. Healthy food is selling seriously in Lagos at the moment even though itâs expensive. Since youâre beginning with a blog, use it to build a community ; an example is a community of people trying to lose weight and sharing their daily diet and exercise. A Nairaland thread with such goal helped a group of us lose a very impressive amount of weight.I lost 15kg. You build this community, keep developing content and building trust. Build your selling model on the name you have established. Donât try too hard to compete with SuperMart( I am a Supermart voltron by the way) or try too hard to be âthat cool startupâ . Find your niche, build a community of your own voltrons and sell to them then allow them spread the word. Good luck.
Hi ogechi, i am aslo working on a physical fitness coy wit a friend who is a fitness trainer. I think we can actually partner to become stronger. U handle the diet and i handle the fitness. What say u?