@Fola_Moses,
Thank you. But people will always have different perception for each cityname.com.ng because each cityname.com.ng will always have Authority over it own. We try to control people perception that is why we offer the same “promo services” on all our citynames.com.ng Networks. Also NIRA monitors names under them and they will not tolerate any porn sites. Also please, read our reasons below, thanks.
@MrASulaiman
Thank you so much for this. This is exactly what we have in mind for Munkly.com in the later future but with a little twist. we really appreciated it, thanks.
@okeziestanley,@87_chuks,@Fola_Moses,@akindolu,@Yinka,@xolubi,@easibor,@Nosa_O,@Ayobami_Ogundiran
Please, i must stress this, “onedomain.com/cityname” strategy is the best way to do this and we do not believe your advice is wrong but please read why we strongly believed our strategy cityname.com.ng will work for us.
OUR REASONS PLEASE
When this idea first came, we had a lot of things we want to offer on the site but it must be something unique for city and we later streamline it to “Promos Services” because we want something that create “URGENCY”. Our first strategy was “onedomain.com/cityname”. Then we decided to do a research base on what we want to offer.
First, we market to a few set of merchants in different cities and stressed our “USP that we focus on their city, we are B2C and we do verification” and using name like;
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Promoname.com - but we found out that they could not different us from the competitor and asking us whether we represent the leading competitor.
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propername.com - using this, they said we are not known and keep asking us to repeat our propername.com each time we visit them. Also they could not even give us their information.
Then we thought why not use their cityname.com.ng and focusing on some highly business viable locations. This made everything thing changed and perception also changed.
There on, when ever we visit them, it seem as if they had known us for years and they will call us the name of the their city. But we always remind them we represent propername.com, but this they do not remember.
Since we do not have money to advertise or do serious marketing for our propername.com or Promoname.com and we also consider competitors. We decided to use this strategy…but something stop us.
We decided to check the internet if somebody had use this strategy before but what we found out really amazed us.
A company call “orderup.com” formally known as Localup.com used this strategy when they are just starting up using branded name like (i.e. Santa Barbara’s LocalUp site is branded as SBmenus.com) for each city.
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LocalUp Wants To Be A Hyper-Local Grubhub For Smaller Cities And Neighborhoods - by TECHCRUNCH
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OrderUp Raises $7M To Build Its Food Delivery Network For Non-Urbanites - by TECHCRUNCH
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Groupon Acquires OrderUp Food Delivery Service - by TECHCRUNCH
We also dig further and found that the majority of the most important America (USA) city dot-coms today are in just three hands;
- Boulevards New Media
- Information Centers, Inc (owned by skip Hoagland)
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Castello Cities Internet Network Inc (Headed by David and Michael Castello)
Please Check Boulevards list of sites (dallas.com, seattle.com, WashingtonDC.com and others), i believe this is what @akindolu and @xolubi was suggesting we offer on ikeja.com.ng and others.
We concluded that, since we are relatively small and we have no money to do serious advertisement and in the future many POWERFUL competitors might come into this field.
The only way for us is to make an impact one city at a time by focusing ONLY on highly business viable locations.
@MrASulaiman
Our Focus are top locations in Lagos state and capital cities in Nigeria (especially highly business viable capital cities)
At present We have 24 citynames.com.ng in Lagos State and 5 capital cities citynames.com.ng and we are not planning to get more names for now because our focus is already set (we had gotten 99% of names we want).
All your advice are gifts and a rear gem and we will always make the best of it.
Thank you,
Realone
Today is a Gift, Make the best of it.