I just got this from sampling recent data out of some sharphire services, and out of 2M almost 70% comes from mobile phones.
Lesson: Mobile first, NOT mobile app, have a functional mobile site first. I think a Mobile App should only be created after perfecting your mobile website.
Any thoughts?
truth is in this present times if your website is not mobile responsive, then you are not getting it. That said, it depends on what your services are, while a mobile responsive web page would get you your initial users, a mobile app will help keep and grow your user base. you don’t want your users going through their browser and typing your url every time just to reach you, while they can just open up your app from their screen.(As i said before it depend on what your product is)
No offence but all your data proves is that 70% of your users access your service with a mobile phone. It doesn’t lend any credence to the argument that a[quote=“somtoifezue, post:1, topic:7368”]
Mobile App should only be created after perfecting your mobile website.
[/quote] simply because you have no numbers for a mobile app.
There’s other metrics that also determine the importance of a mobile app vs mobile optimised webpage for example frequency of use of the service, you should have a mobile app if your users are accessing your service multiple times in a week vs if they access it once a month.
There’s also user experience. Mobile (native) user experience still trumps that of web so if ux influences your Business positively then you should be looking towards a mobile app.
In all things, correctly measure then take informed action.
With what we have seen on www.summary.ng, 95% of our repetitive visitors come via mobile app while 5% is via mobile web. We see a spike in mobile web traffic when we do paid or earned pr while screen views increase on mobile app daily with better content without any pr. With Mobile App, you spend less trying to get users type or bookmark your url on the browser!
Until your app is uninstalled
Great, as I said a mobile app should only be built after a “working & efficient” mobile/responsive website. I’m sure people really liked summary.ng before downloading the app.
I agree with you. I’m not comparing a “mobile web page” to a “mobile app”. I just think that you should not invest in a mobile app until you have a working “mobile-optimized” website. It’ll save you a lot of money.
The key reason is that you can make really quick product alterations to your platform without the need for users to always have to update the app.
When you have a working product (mobile version), you can always invest in a mobile app later with what you’ve learnt from the mobile website. It’s a cost saving strategy.
Not all services, especially if it’s not habit forming should have a mobile app. All apps I don’t tap in a week are uninstalled. That said, I don’t think we should strike a rule that site before app first. Some services like Vine or Instagram or Uber will only work in app economy. Just go straight to the point.
I also think cost is a factor too, at times an idea might be better app first but if that will be difficult achieving initially then starting with a mobile page wouldn’t be a bad idea while u learn or pay to get ur app done…just my two cents…
Mobile site provides additional advantages to a mobile app. A trust sign can be make from these kind of behavior. As creating a responsive web design is challenging part. As you have to maintain both of the design similar.