Am good bro. Go drop by one of these days.
My thinking, all the while was MTN music plus. Has made billions so far, arguably MTN’s fastest growing product. Very center stage for them this year.
But if am honest, i don’t think it counts because music plus is a very recent success with the full excesses of an MNO behind it.
To shift my position correctly, “The real micro payment segment remains Mobile”. Obviously.
So certain transactional monopoly held by telcos can be easily shifted by mCash. VAS supported services and everything inbtw thrives on micro billing;
- 30 naira to enter a virtual draw.
- 50 naira to download a music track.
- 100 naira to hold a stake on soccer odds.
The battle ground has been rev share formulae with the telcos. Add VAS concerns as the middle men who 99% of independent content owners must go through to terminate a billing gateway, it becomes daylight robbery.
In many cases, the VAS companies have content production arms that churn out all kinds of services, throw it at the telcos to see what sticks. There’s no place for indie content owners in the present VAS dominated setting, so they’ve all but disappeared.
Hence if mCash targeted these segments domaintaed by VAS whether on the web or purely on mobile, they’d have gathered the base they need to keep mainstream. And their sell is very charming as far as content owners are concerned, as opposed to 15 - 20% rev share with the telcos, a 100% revenue keep-all sounds definitely more generous. They can commit to more quality products.
We tried launching a paid podcast platform for radio OAPs last year, had to scrap it at 70% completion, heard MTN was launching the same service by the VAS partners looking to offer us mobile payment gateways as a result they couldn’t compete with themselves. An mCash for web would have kept us confident enough to try come what may from MTN.
- I mean we had OAPs, they will do their own marketing, we really just needed to curate enough content worth paying btw a 50 - 200 naira weekly subscription for. And boy these OAPs love a side hussle.