Lol, I see a lot of complaints and they are obviously things can be sorted out. The horrible load time for example is much better now. UI/UX? Mobile app?
As far as I am concerned this thinking and need for a ‘perfect to showcase’ product is reason for slow development of a lot of companies/people sef.
Push the something first and perfect it later.
This is my biggest concern with this country.
I have raised this issue here
Take a look for example at some comments in this thread
No word of encouragement…nothing.
Everything in this life is a copy!.
Many top OSes are forks of linux.
People copy and improve upon existing ideas.
That is how innovation continues.
And for some, its not even what they say, its how they say it.
Being too quick to see the wrongs, as opposed to the rights.
How will the young people ever be inspired??
Even if a Nigerian made a toothpick, please appreciate it!!!.
You never know, tomorrow he might be making high class furniture.
Hollup!
Hollup! Hollup!
Too many Linda threads, she is getting all the attention if you look at it from a WOM point and that is good for her brand and business. I was once told by a great marketer that, “No publicity is bad publicity, depends on how you use it”.
Also, I will only take you serious if you fulfill any of the criteria listed below as a worthy advisor and mentor to Linda.
Stop talking about it if you don’t have the experience to prove you can do better.
BTW, is it your money?
If you have better ideas, go and do your own and let’s see how far you will get. Shebi she started from Blogspot, which is free.
Did you even read the thread and the other comments or did you just see the title and then jump to preach.
How many people are supporting what the OP said? Next time you should do well to understand the direction a thread takes before you start giving sermons.
Its seems you neither understand my comment nor position.
I think she should have consulted Tech Business analysts or experts like he mentioned, and she’s got the millions trust me.
No doubts man but what then happens to the lean startup model. Why spend Millions testing or analyzing stuff when you can launch an MVP and see the reaction of your target audience?
She already has 50k users… It’s hardly took upto 48hours to gainer such user base.
Something tells me she is onto a hit.
Truth be told all that doesn’t mean its gonna be hit until they try to carve out a niche for themselves.
When I see the way twitter has been struggling financially with all the active users they have. I wonder if the nicolebitchie route isn’t more lucrative.
Day 3 Since I started using the platform: My Observations
She definitely has the pull that a lot of startups seek, so that’s a good thing.
The website was not so fast when I started using it. Now its super slow on my Swift 4GLTE (I’m not sure the reason for this. 50k users as you @henryC said isn’t that much.)
Upgrading the UI shouldn’t be a big deal as this can be done as the site progresses.
I’m yet to see posts from other people on the site aside from LIS News (This is probably going to be the most difficult aspect for them)
Also a lot of spam comments on every article: “Follow me and I Follow back ASAP” (Curious to see how they’ll address it)
All in all, good start the only problem I have with it right now asides the speed is that it’s not so different from LIB in terms of content and community
This is possibly the deepest thing I’ve seen all year.
What’s happening to Twitter now? After all the hype and media noise.
@PkayBola I believe you read my post well and didn’t omit any line. I only shared a rough estimate of what Linda Ikeji app download would likely be using my traffic/download rate as a benchmark.
@Ogechi_Daniel_Ndukwe, Your traffic? Who are you? Facebook or Google? Because you have million app downloads doesn’t mean you smell the money that Lady print through her website.
See your answer below and it proves one point, if you are not a bigger company or a shareholder in a company, do not carry around any assumptions until you have proper facts…
On a lighter note, Poor people don’t advise rich men… 
@PkayBola your use of English language is just as harsh as you are. #learn
You think Seun Osewa will sell her a stake? Someone that is rumored to have turned down $1m many years ago for the site?
Bro. Do you have a million app downloads as a user just mentioned? If so, wetin be your app and how I fit learn your growth hack. No, this is not sarcasm. I just really want to learn. I am Jon Snow on this one
I doubt you really know how she made bank at the speed she did? Isn’t really as neat as turning free traffic to $1m - as you inferred in an earlier post.
See, the advertising agencies are a cabal way more entrenched than the mafia. They hold content owners to ransom especially those who cant afford to be flexible with their pricing.
LIB offers a unique opportunity for these agencies and their shaving craft, Linda can chose to rent a space on her site for a $1 and that $1 na pure profit, the ad agencies can in-turn quote $2 to their advertisers - these are banks, telcos and other blue chip co.
She wouldn’t mind the shaving. Its a corroboration that brings steady flow of business to her even if the middle men will be getting as fat as herself.
She definitely wouldnt mind as she runs a one woman show, virtually no overhead, and no personal cost to keep her blog running besides a charged laptop and ears out the window - for a long time it was the other ear on other people’s site, though.
So when she charges 1m naira for her homepage ads, the agency bringing the business can take upto 40% of that. They are the gatekeepers and will keep business rolling her way, cuz it pays to shave. She loses nothing even if they shave her on 80/20, but no business woman or man would agree to that. Well not an Igbo woman ( I am igbo, so move along with the minder on tribalism)
Every drive to track ad run through this agencies have been still births. Even in a recession Linda can still make bank because the agencies have prioritized her placement.
Consider this with the average content owner who runs a show on radio for instance. If the latter approaches an ad agency with an open slot on his show for 100K per placement. He’d be taken up on the offer but won’t be paid till interest on that 100k, if it was in a FDC, don born pikin. The ad agencies are killing radios, owing them 100s of millions at a time.
The argument against this guy is that he can’t take a shaving on that 100K, cuz he probably produced his radio show at 50k, how much him wan shop from there? How much agencies wan shave? Also for the agency they need a content owner that can justify millions in ad spend and be also ready to play ball. The others guys aren’t interesting to them but they’ll take your slot for diversity sake in their pool of available ad slots.
@PkayBola you don’t know the half of it.
Now Linda is smart woman. Luck played a part in her success but definitely wasn’t all of it. But when you make harebrained statements like; dont comment unless you have a billion naira or run a platform with a billion users it smacks of a very terrible symptom.
Ronald Wayne one of the original founders of Apple Inc sold his shares for $800 in '76, if he held on to it those would be worth $38B today, he doesn’t regret a moment of it. He lives a hermit life. But all he needed to do was hold to even 1/38th of his original shares and he’d be a billionaire. Thatz all.
Hypothetically, speaking the latter would readily hear your advice on how to run a billion dollar company, all he did was hold on to shares. That Linda runs an uber successful blog doesn’t mean she never took advice whether expert or not. For all we know this LIS may just well be his little brother’s idea. According to you she should have prolly waited to loan him a billion naira before he could be heard.
I know none of these things enter your head, you’d probably reply with; ‘who grammar epp?’ or her sister version.
Just broadening your perspective.
Linda had first mover advantage like Bellanaija. They were there when mobile internet took off in 2010 or thereabouts. But I remember her blog from 2007 as unusual from someone in Nigeria at the time. Linda Ikeji cashed in when advertisers started spending online. They looked for traffic and she was one of the biggest games in town because she appealed to the 18-35 female demographic and there are millions of them.
But times are changing. Gossip is everywhere online and I imagine that advertisers are spreading their spend to lots of content producers. I imagine also that the Nigerian digital ad marketers are becoming more like the rest of the world in better targeting and metrics. She has to evolve or lose out. She is moving in the right direction but it’s not going to be easy.
All those sponsored posts and side banners na for Coco Chanel bags and Gucci shoes, banana crib money na agency supply. As far back as '12 Linda was charging for placements on par with Perez Hilton. Na inflation from A.D.A boys, Linda would have never benched marked with Bloggers in the US charging almost $10k for homepage features, the advertising agency guys could secure placements at that quote so it wasn’t a problem.
I also believe she’s had some very successful side investments.
True. It’s becoming hard for the agency boys to justify lion share of ad spend on LIB alone or other corroborators. This social project is a search for differentiation for her, if she can make it stick. These days, anyone can stick up a blogger account and in a few months start brandishing traffic stats around. Ad managers were beginning to wonder at the premium paid for LIB. But things are still relatively the same.
Agency go collect 10m from Astel Malta to syndicate across all channels, before this ad money gets to the TV/Radio it may be 5m remaining, even before it got to the agency the liasons from Amstel don shave him own. At the radio and tele, managers will want to slot the ad in for less than 5m naira runway and keep change. Nobody has any incentive to track what’s really coming out at the tail end.
Ask anyone who tried to introduce any form of independent ad system for ads performance tracking to the agencies or the value chain and confirm how many ass whooping s/he got.
Maybe she did not miss it IMO.
Hear Reid Hoffman (Co Founder of LinkedIn):
“If you are not embarrassed by the first version of your product, you’ve launched too late”.
Linda can always iterate as she goes along!
If launching too late equal to failure then, If you are not embarrassed by 1st version of product it must fail.
How true is the statement?