Is Short Code Business Still Profitable?

I have been brainstorming on an additional income stream to create from my smartphone blog without hurting the affiliate and Adsense income. A friend suggested Short Code Business (text to Win) - Freebies (Shopping Voucher worth 20k) to appear as 260 x 300 banner under Post Title (not clickable).

Like This: Win 20K Voucher to Shop On Jumia, Text Jumia to 43211

No Scam, Giving it out for real

What’s your take on this? ( current page views - 18 - 20k daily)

Setup fee from a Short Code Provider in Nigeria - N50k

I don’t understand how this works. Could you like shed some more light on this?

Is it that you would partner with Jumia to give away the vouchers on your blog?

@amorebise, No. already talking to their manager.

This is how it works: will pay 20k into Jumia account, a 20k Voucher code will be generated.

Based on random pick, the winner will receive the code to buy anything worth 20k.

The challenge with Shortcode business is that the payout is low. The operators and providers take a huge chunk of the money. Ask your provider for the payout chart and payout threshold (some require that you accrue a certain amount revenue before you are due to receive your payout for that period).

Another issue is the cost of promoting your Keyword and Shortcode.

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I worked at a co into shortcodes. I must telll you mate, the PAYOUT is very very LOW

I think @Ogechi_Daniel_Ndukwe is referring to his blog which already has significant traffic.
Now if he gets a conversion rate of 5% on 30k visits, and puts the sms charge at N100, that would result in roughly N150k daily.
Assuming also, that the telcos take as much as 80%… He’d be left with 30k, minus 20k voucher expense (Also assuming he’d pick only one winner). Thats 10k daily. 300k monthly.
Obviously, these are mere assumptions.

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Great analysis. Thanks

Well, the issue is that if you are not in partnership with Jumia and co (the voucher owners)… You will most likely loss money than make money.
You should seek out other revenue models bro, I do not think this one will make money for you.

Shortcode payout is small. Trickles!

I also think you will be needing some kind of licence for this from the lottery board.

The project is a bit capital intensive.

Also, forget about using shortcodes because as others have mentioned, payout is low and you must reach a certain threshold to request it.

@amorebise @sarutobi87 Here are what you should know:

  1. Pageview hovers around 500 - 600k per month
  2. Looking at N100 sms charge when they text in
    3 Set up cost: N50k
  3. 20k Voucher Give Away Per Month or @ 20GB Data Give Away to 20 Winners

In your calculation (using minimum payout of 30% and 2% conversion rate), what do you think?

This is my modest and realistic assumption.

Only this figure alone sef na killer. I’d go for it…

EDIT: I can see a benz cls550 in three months…

From my little experience, 500k - 600k monthly page views is too small to make shortcode revenue viable. They are just leads. Your conversion would be between 0.01 - 0.5% on the average (just my personal opinion) …

If you were doing 2M page views and above, it would be understandable.
Secondly, people aren’t that dumb to keep texting (spending N100 daily) everyday when they aren’t winning. Thirdly, telcos don’t payout in small figures like 20k (they never do).
Lastly and the most important point, the payout charts that they’ll show you tells how much the telcos would pay the VAS provider, in this case, the company you bought the shortcode from. You and the VAS company would still share that payout, and if they like you, it’ll be 50-50.

Boss! I’m just trying to discourage you by telling you the hard truth though. Anyway I think you should try it, but don’t get your hopes too high. To be safe, try 20k per week first to reduce your risk and then see how it goes. :slight_smile:


Lool @gabe, if that’s how things were calculated we’ll all would be billionaires (in cash) by now.

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Lol… Infact ehnn… Imagine my disappointment!

Do you want to give paysob.com a shot? It’s the closest alternative you have…

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