Until very recently, I had this belief that data about Nigeria (such as size of industry, trends, and others you might need to make informed decisions) was very difficult or impossible to find online. Apparently these data exist already online but are too few that you need the right keywords to fetch them out.
Ecommerce is the biggest thing right now and with many ecommerce services popping up all over the place, I have been curious to find out how well people use these services outside Lagos. I had a chat with the delivery guy from one of the ecommerce giants yesterday and he said there is always a delivery to make in Ibadan everyday, with over 15 drivers. Well it is easy to assume that the general ecommerce companies are doing great outside Lagos but are they really? How well will a service like Supermart do outside Lagos?
These and many more questions have been bugging me and I am curious to have an idea of the real state of things.
If you are as curious as I am to find out, please share this survey link with your folks based in Ibadan.
Opted to start with Ibadan because it seems like the next market to move into after Lagos (based on market size). Hopefully more cities will be surveyed in the coming months.
Thanks