I thought I had shared this here but apparently, I haven’t.
Google says 50% of consumers visit a store within a day of local searches on a smartphone. They also say 1 in 3 smartphone searches were made before a store visit.
If you’ve got a business with a physical and online store, Local searches are of utmost important to you. You want to optimise for these searches to improve foot traffic and site traffic. I outline a few steps to get started