Interesting article from Growth Hackers… https://growthhackers.com/companies/slack-fastest-growing-b2b-saas-business-ever/
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Thanks for sharing this. Excellent marketing from the team at Slack. They:
- Identified a need
- Defined their target market
- Develop great value to satisfy the identified need
- Priced it well using a fremium model
- Distributed it well for convenience
- Promoted and communicated their value and attracted and retained users
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