How Slack Became the Fastest Growing B2B SaaS Business (Maybe) Ever

Interesting article from Growth Hackers… https://growthhackers.com/companies/slack-fastest-growing-b2b-saas-business-ever/

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Thanks for sharing this. Excellent marketing from the team at Slack. They:

  1. Identified a need
  2. Defined their target market
  3. Develop great value to satisfy the identified need
  4. Priced it well using a fremium model
  5. Distributed it well for convenience
  6. Promoted and communicated their value and attracted and retained users
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