Perch is an interesting word to use lol.
Most of my thoughts on this were gotten from discussions I had with or listened to from various meetup organizers. My thoughts were also influenced by a study I did on how Google utilized its GDG program to build developer adoption of its product, and how Facebook, GitHub, Product Hunt and a few others are beginning to see the need to build their product communities.
The big local tech companies may be interested, and from conversations I have been privileged to have with some of them, it appears so. And if it appears so, then, they see some value in it. But even at this, they do not actively go out to look for it, or position themselves in a way, that lets them get it.
Take for instance Interswitch. They are launching a cloud platform. Analyzing the product off the top of my head, I see their main users being local developers or startups. If this is the case, how do they plan to get customers, who have become loyal, to entities like Amazon, Google Cloud, Heroku, Digital Ocean or the likes?
They could do this by increasing the awareness of this product. This would normally be done via paid advertisement and some paid social media or promo campaigns. But overtime, we have learnt that paid triggers (advertisements and promos) do not last, they only bring in reward seeking users, and these are not the kind of users they would need to scale such a platform.
They would need loyal users, the kind Google has gotten through their community GDG, the kind Facebook is creating using Facebook Developer Circles, the kind GitHub has built using the GitHub Community. If they choose this, the strongest and surest way I know they can do this, is by building their product audience. That can be done through a series of processes targeted at developer communities were their ideal users are. Now Interswitch is one out of some of them, and I have a feeling, if I study the rest, I would see a similar case.
So they seem interested, they may have seen the value, but it appears they do not yet realize how big the value is. Foreign tech companies who have finished utilizing their own communities and are coming to their back yard to take their own communities. Communities which they laid the foundation for.
True! They aren’t a lot, maybe they are, who knows lol.
But if they leave it for Startups and Individuals to keep doing the work, they shouldn’t feel bad when they get pushed out of business by these guys, or developers and designers (some who are doing the work) ask for more money, or in some way or another they lose out.
Basically if they leave the growing to someone else and they don’t lend a hand, they will lose, and they will lose big time.