I find it strange that despite the widely believed fact that Facebook is dying, brands and startups are still growing numbers and bringing in returns.
Is Facebook part of your strategy? Are the results you’re getting anywhere near expectation?
I find it strange that despite the widely believed fact that Facebook is dying, brands and startups are still growing numbers and bringing in returns.
Is Facebook part of your strategy? Are the results you’re getting anywhere near expectation?
By whom? Numbers, please.
I should have been more specific there. By “dying”, I mean in relation to brands and companies. Organic reach has gone down from 2% to 1% in the last few years. Only menial results are achieved without spending. I was wondering if anyone is still going the rocky low-budget way.
Facebook has been bad. I heard it has an algorithm that doesn’t allow posts reach much people. They really killed organic reach on it. Now you have to pay, pay, and pay to sponsor posts and promote your business. I wonder if there is a need to promote page when page doesn’t convert this days. I am moving on.
Writer @ TechGyst
Lol. I never knew it was this bad until i had to start from nothing to grow a page. Move to where? Twitter is a no-brainer and testimonies on IG are one-sided.
Something will pop-up soon. Do you have bad experience with twitter too?
Organic Reach on Facebook is dead… It is either paid traffic or nothing. To be sincere,
Facebook Hasn’t been fair to Me lately
But Facebook is a business, how hasn’t it been fair?
Ok, Try seeing it from this point. Facebook as a business, they are the “Wholesalers” .We the Publishers, the retailers. Now a situation where the retailers patronize the platform of the wholesalers, day in, day out only for them, the “Wholesalers” to reduce the number of customers/consumers we (retailers) get each day, may be there are people out there who are interested in buying my goods in small quantity but Facebook tells them, either i don’t have that particular goods or i don’t exist. Then i would be forced to say Facebook hasn’t been fair.
OK not sure I got you but I’m sure there’s small quantity supply for a fee in Facebook
Ahh, true. Something will definitely come up soon. Yes, Twitter, especially its advertising ROI is a total scam.
You have to pay for fans that say they are interested in your business. You now have to still pay to reach said fans. Unless you are running an ecommerce platform or you are selling something then avoid facebook. I have 140k fans. On good days when facebook is kind, my posts reach 2k people
That’s a really sad one.
At Mamalette we always been able to beat Facebook algorithms. Very high engagement. I think what I see now is reader apathy. Facebook users are bombarded with so much content and many are too lazy to click links to go to websites. But I do agree that nowadays one has to advertise to get word out to fans. It’s horrible really but what’s a better alternative?
I am curious. When you say you have beaten facebook algorithm. What do you mean.
I am assuming this to mean that when you post a link to your website you get 5,000 likes withing 24 hours and 40 thousand link clicks? which then go ahead to convert at least 4 thousand times on your website? As an added bonus…your Alexa Ranking is off the charts from the monstrous traffic?
FACEBOOK ALGORITHM BEATING SUCCESS MEASUREMENT FORMULA
A What is the percentage of your 95,839 fans that see your posts
B What is the percentage A above that click on your links
Great knowing there’s still a way out. What do you think Mamalette is doing differently? Or is it as a result of luck or bugs?
Lol. Nothing that serious. The scenario you painted here is Christmas coming everyday. So what I mean by this is; Facebook is still a good source of traffic to our website, always is and always has been. We haven’t been significantly by changes in algorithm per say and some posts get 5,000+ clicks to our website in one day. Now I say SOME. Now about Alexa Ranking that’s a different matter entirely.
So what percentage of fans see our posts and what percentage click our links? Roughly 10%. Is this low?
So my opinion is we publish very relevant content that our audience like and engage in.
10% is a really good one. Average is around 1 to 2%. Spending on Ads is also tricky. If the budget is not planned out properly, and stretched to bring in constant flow, engagement will rise for a while then fall like a mango tree. During my time with some folks at a financial institution, whenever Ads were running (I’m talking serious money), engagement smiled and everything falls in place. Just as soon as Ads are stopped, everything comes crumbling. It was a serious headache.
All that you have shared is organic reach or paid reach? I am referring to your website links which I assume will matter more to you than native posts of pictures and facebook local videos.
Analyisis (May be flawed)
I have looked at your page and most of your link posts have 5 or 6 likes with a few getting 125 likes which suggests boosting activity(I may be wrong). If you have managed to get 5000 link clicks from one of such 5 or 6 likes having posts then I doff my hat to you. you are a Grand Social Media hacker ninja of the grand order of the poobah. Forget about your current business model and open a social media consulting business. I will pay big money for this. Why? you are the only business I have met/heard/read about that is not paying for engagement which has this rosy position. You ma, are a grand social media shaolin wizard!!
However, if you pay for engagement or you boost posts. What is the ROI? If you are selling something that people buy then this is a really smart move and you will recoup your investment through data analysis and optimization. If you are not selling anything…then smh at the loss
PS: