Ever wonder how startups with no marketing budgets pop up overnight?
Old people would tell you it’s through sales and marketing. Shane Snow would call it smartcutting, and Sean Ellis would say they growth hacked.
Great article from ahrefs blog
Any thoughts on how this is or can be applied to Nigerian Startups?
Nice one…Picked the first hack.
@Jimi, this is the best gift I’ve gotten this season! That list is wow! Thank you.
No serious entrepreneur wants to rely on natural demand, that would be risky. What if there’s little, especially if you’re bootstrapping your startup? “Creating demand” couldn’t have been more scientific and methodological than with growth hacking.
The thing about a startup is that there are usually no right or wrong methods, at least you can’t say for sure. Eric Ries’ “Lean Startup Methodology” couldn’t be more useful than here. Nigerian startups can apply this by “split-testing” the various methods and then “pivot” or “persevere” accordingly, with the focus being speed, i.e., reducing the time it takes to complete an iteration or test cycle.
Yeah, I love the first hack too.
@utee: that article blew my mind away.
What is quite interesting is how it can be applied not just for startups but for any kind of business that you’re running.
On Eric Ries: I think people need to execute their ideas faster than normal. Find out what works spending the lowest amount possible with speed. Pivot and persevere, like you rightly said.