Stage 1: Idea/Prototype (alpha)
Funding Round: Pre-seed
Use: To assemble a team and develop the product
Amount (African range): $10,000 - $25,000
Monthly Revenue (actual or projected based on number of users): $100 - $250
Investor Equity Take (average): ???13%
Investor Type: Founders, Family/friends, Local Accelerators, Angel Investors
Investor Examples: Lagos Angel Network, CcHub Growth Capital, Venture Platform, Microtraction
Stage 2: Functional prototype (beta)
Funding Round: Seed or startup
Use: To verify business model (unit economics, capital efficiency) and prove customer acquisition strategy
Amount (African range): $100,000 - $250,000
Monthly Revenue (actual or projected based on number of users): $1,000 - $2,500
Investor Equity Take (average): ???11%
Investor Type: Foreign Accelerators, Angel Investors
Investor Examples: Y-Combinator, Seedstars, Spark
Stage 3: Release product/early customers
Funding Round: Series A
Use: To scale across local market
Amount (African range): $1,000,000 - $2,500,000
Monthly Revenue (actual or projected based on number of users): $10,000 - $25,000
Investor Equity Take (average): ???9%
Investor Type: Venture Capitalists
Investor Examples: OmidyarNetwork, Singularity, EchoVC, FDV
Stage 4: Significant traction/Scale
Funding Round: Series B
Use: To expand to foreign markets
Amount (African range): $10,000,000 - $25,000,000
Monthly Revenue (actual or projected based on number of users): $100,000 - $250,000
Investor Equity Take (average): ???7%
Investor Type: Venture Capitalists, Corporate Investors
Investor Examples: OmidyarNetwork, Adlevo
Stage 5: Acquisition/Pre-IPO
Funding Round: Series C
Use: For further expansion to new markets
Amount (African range): $100,000,000 - $250,000,000
Monthly Revenue (actual or projected based on number of users): $1,000,000 - $2,500,000
Investor Equity Take (average): ???5%
Investor Type: Venture Capitalists, Corporate Investors
Investor Examples: Goldman Sachs
Disclaimer: To serve only as a guide. Subject to modifications and corrections.
Edit: There’s a comprehensive database here:
https://docs.google.com/spreadsheets/d/15H6mSK-bkH-wFdjSx2shUwikCSCpZyukBjeC0-b8QOI/htmlview
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