It isn’t just enough to build a very great product from the engineering perspective and get hundreds of thousands of downloads in the first few months. What matters most is that the target end users immediately get addicted to using it almost every single day of their mortal life; and from the last episode of this show, I figured that a very simplified step-by-step explanation (in any format) of how to use any great product or service must accompany such product/service from day one of launch. So how do you achieve this? For web-based services, a video capturing a how-to-use can serve the purpose. For applications, like the Pied Piper, can you have this sort of video explanation embedded into the app which the end user can watch within the first week of downloading the app to get acquainted with it, after which the video deletes itself?
2 Likes
Usually at this point, User experience steps in.
- You have a product, but the Brand is the face of the product. If your brand is poor or the narrative is shoddy, people won’t be able to connect to it
- In the app, a simplified on-boarding process ensures that the users are properly invested into the app so they can quickly start using it.
PP basically is suffering from the same problems a lot of Start-ups suffered since 2009 - Design always came last.
Ok the only thing I’m getting from this thread is that we should have a TV section in radar
Smh, ur comment is in no connection with the topic. Pls think b4 u comment
i think if you want to make an app that does something the average user doesn’t think of and targets the market of the average user, you should make it as simple as possible . like a step by step guide into your app or something and exactly how i works not just setting up the interface and dashing it to user to use it to start performing magic. that’s where pied piper lost it