I’ve been pondering this but also understand that there are only a few ways to request feedback on this subject without making it too convoluted. So here are a few questions, hoping this spurs some discussion and possible ideas for how tech enables the Nigerian entertainment consumer.
Feel free to answer as many as you can or all.
- How many minutes do you spend watching TV per day?
- What type of programs do you generally invest this time in (soap operas, live events, news, reality TV etc)? Feel free to use approximate percentages if you have a good mix.
- Do you watch on-demand (recorded) or mostly live TV?
- How much of your ‘TV’ time is split between over-the-air TV or cable (DSTV etc) and online video?
- Do you mind having ads in the middle of your TV programs? Yes/No/If Relevant To Me
- Do you listen to over-the-air or on-demand (Pandora etc) radio in your living room?
- Do you have a subscription to an online video on demand platform (Netflix, Hulu IrokoTV etc)? If yes, which?
- How much do you spend on all your entertainment per month (including data where applicable)?
- Do you keep up with the latest songs and movies in Nigeria? If yes, how do you find them?
- {For people who live in Nigeria} Do you own a DVR or record live TV in any way?
- Describe a device that will solve all your entertainment problems in the living room.
- How much will you pay for the device?
- Would you pay for a service that brings all the latest Nigerian entertainment content (TV shows, movies, songs) to your living room on demand and at no extra data cost to you? If yes, how much would you pay per month for this service?
