Ericsson says only 20% of Windows Phone users stick to the platform after they switch

Windows Phone Devs, you might want to read this

New Mobility report from Ericsson. Only 20 percent of Windows Phone users stick with WP when they switch phones. This contrasts with Android and iOS users, who are each around 80 percent likely to stick with their platforms. The findings are on page 28 in the PDF.

What at do we think? Lack of marketing? No flagship? Think the new flagship phones will change the game?