I will like to kick off with something quite remarkable, you can call it a case study because as of last year september I have been on the verge of improving my search engine visibility for my website generally.
I am here to share some of the information with you and what I actually did, the post is quite long but will write a summary and provide proof to this.
First thing first I know there are many write ups on this topic itself but I will simply ignore does you are already familiar with like creating contents ranging from blog content to social media contents.
I will like to pull your attention to what is called Google featured snippets most of us must have noticed an increase in this means of search results adopted by Google (since 2014 actually).
Well the thing is that Google determines which sites to rank for this and most cases they are within the top 5 serp already, I will like to put you through on how to get your site content captured by Google featured snippets.
What you need to know is that the Google search featured snippets is actually triggered by question search phrases that starts with How to, what is, or list questions eg "shipping companies in Nigeria"
keywords with such features are pulled from any site Google deems worthy to be in it's snippet and this can be pulled from 5th position url. so imagine if you are showing for Google search snippets and also on serp is that not a better click through rate for you? at a single instance you already will be pulling (stealing) traffic away from the #1 ranked keyword on Google.
By the way the seo value is also good as this will help your ranking increase especially if you have a better website performance than those above you in serp standings, and how do you monitor this data? simply by using Google search console as seen in the image below.
well here are my observations :
Your Search Engine Ranking Position should be within top 5 for the particular keyword.
There should be an area on the page where the search query appears in a header (h2, h3, h4, etc.).
The content you want to appear in the Featured Snippet (the answer to the query) should be placed in a tag directly below the header mentioned above. This answer should be between 54–58 words long.
Google doesn't always include a whole paragraph of text in the Featured Snippet. If you add "Step 1," "Step 2," "Step 3," etc. to the start of each HTML heading within your content (for example, within your H2 tags), Google will sometimes just list out your headings within the Featured Snippet. I've started to see this happen more and more in keywords beginning with "how to". This is particularly prevalent in question-based queries.
your site must rank on your local and google.com for rich snippet to show in your local Google search results, meaning your site ranking for that particular keyword should have a consistence ranking variation among other Google urls eg Google.com.au or Google.co.uk etc
For shorter, less question-orientated keywords that display a Featured Snippet (e.g. "Inbound Marketing"wink, it's much more likely that Google will pull through a paragraph of text as opposed to a step-by-step. Page structure is incredibly important here.
Google tends to prefer 'answers' that begin logically as an answer would.
Read more on Search Engine Visibility and help us share your other mediums used to increase visibility on search results.