Doing Business with Nigerian Telcos

I read this article from Etisalat which I think would be beneficial to individuals/companies seeking working relationships with telcos in Nigeria

Here are two extracts from the article:

“The telco has four major assets that can be offered in partnership — its brand, reach, customer insights, and infrastructure. These assets can be leveraged for a diverse set of industries to derive digital business value.”

“These assets represent digital infrastructure that can take the place of physical infrastructure which is usually wanting. For example, pre-paid electricity meters can communicate account balance if they have a SIM card. Subscribers can then be notified of a low balance and authorize payment so that power is not interrupted. This leads to a contiguous subscriber experience and a more stable power sector with revenues that can now have a more meaningful effect on GDP.”

“Unfortunately, many of these partnerships do not survive the whiteboard because of a few common issues that are a challenge in most markets but more aggravated in an emerging market setting. In my role at Etisalat Nigeria, I am responsible for creating the enabling environment for these partnerships and the following are some of my observations of these challenges.”

Full link below

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