Disruption is not enough

From “This is how Uber takes over a city”, Bloomberg.

he success, says Justin Kintz, Uber’s head of public policy for North America, is “a tale as old as time—it’s the power of the people.” It’s also a tale about the power of backroom lobbying. Although Uber promotes itself as a great disrupter, it’s quickly mastered the old art of political influence. Over the past year, Uber built one of the largest and most successful lobbying forces in the country, with a presence in almost every statehouse. It has 250 lobbyists and 29 lobbying firms registered in capitols around the nation, at least a third more than Wal-Mart Stores. That doesn’t count municipal lobbyists. In Portland, the 28th-largest city in the U.S., 10 people would ultimately register to lobby on Uber’s behalf. They’d become a constant force in City Hall. City officials say they’d never seen anything on this scale.

It is not enough to be disruptive. Ask Sim Shagaya or @Jason_Igwe_Njoku.

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Huh? The statement you appeneded at the end…

I think he’s saying you need influence in the right spheres. Being disruptive isn’t going to get you all the way.

Given the scale at which Uber is knocking down traditional boundaries, she’s got no choice than to lobby. Many states are creating laws to frustrate or put Uber out of business. India is total no-area for Uber. Can she replicate that level of lobbying in India and tap into the honeypot of that emerging marketing?