Dear Radar, #LetsFundAfrica

TL;DR: Instead of trying and failing to crowdfund individual ideas at this stage, why don’t African countries crowdfund funds? 1 million of us contributing 1k each (or 100,000 of us contributing 10k each) = 1 billion for 100 initiatives (10m each) each year.

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Most of us read the story of Sopuru and Tochukwu Odoh (and a host of other talents) but felt helpless. Many of us have had amazing businesses die at idea or early startup stage because we couldn’t get funding. Some of you are outside Africa because our countries lack basic infrastructure and health equipment or facilities/materials for proper education…

Maybe you’re a researcher who hasn’t researched in a while because of lack of funding. Maybe you’re a humanist who just learned the news about #SaveMirabel and the fact that most African charities and help centres are underfunded. Maybe you’re a stakeholder who is tired of wishing A16Z comes to Africa…

Point is funding is a big problem, not just for startups and it doesn’t look like Africa is going to solve it anytime soon, so the vicious cycle might yet continue in most African countries.

In recent times, crowdfunding, especially via online channels, has turned out to be a positive innovation in the area of funding but whilst the result is positive, it has been very difficult for Africans to get their ideas or plight funded. There’s been successes no doubt, yesterday’s #SaveMirabel is case in in point. But results on average have been very poor.

That doesn’t mean crowdfunding doesn’t gel with Africans, it just means we have to do it differently, at least, for now. So, instead of crowdfunding individual ideas at this stage, why don’t we crowdfund funds?

#LetsFundAfrica

#LetsFundAfrica is a country-level fund raising initiative to crowdfund funding for the advancement of local startups, research, healthcare, education etc. i.e each country could have variants like #LetsFundNigeria, #LetsFundKenya, #LetsFundSA etc

If one million Nigerians contribute N1,000 each year or so, we’d have a billion naira. If 100,000 of us contributed 10k each, we’d have the same. What could we do we that? Fund Fund Fund. We’d fund the next generation of startups in Nigeria, we’d fund research, we’d fund health, education, etc.

I’ve drafted an article detailing how the process and implementation could be carried out and mock-ups of html pages for the idea. Its still raw and might contain errors. Please read here and give feedback (or insults): #LetsFundAfrica: How we can solve Africa's funding problem. - Google Docs

Thanks for reading.

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One major problem is going to be accountability, is that considered in your document?

Yes, one billion isn’t child’s play, its actually going to be in collaboration with banks and government agencies, especially given that they’ll be able to help collect/save funds and make the general public confident about the genuineness and value of the project.

That’s one part, but if I put my 1k or 10k down, I would like to see how the funded project plays out. Progress reports, milestones achieved and so on. It can’t be project X was funded with 10million, end of story.

Anyway, make I see if I fit read your article

Its in the doc, its not going to be a we funded x and x, goodbye project, its actually going to be open. In the #HowTo and How do we utilize one billion naira? sections of the doc, you’ll see where I listed several categories that could be funded (10 categories, 10 initiatives to be funded within each = 100) and how for example, categories like youth-driven startup funding will be in collaboration with local VCs and angels i.e open startup competitions. In the research section, universities will be invited to nominate projects to be funded.

Let’s get started. Am in for it and I strongly believe we can generate #1B and all be owners/contributors of these startups or research or initiatives.

Where is the opt-in page? I guess we can answer all the questions people ask later when things get started. I strongly believe for the change we want, we need to sacrifice somethings individually and sow something.

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Brilliant IDEA.

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weird IDEA… why is there so much lust and noise for funding on radar???

@ibrahim I love the enthusiasm and honest call for progression but buddy its a lot harder than you’ve stipulated.

Honestly the doc didn’t scratch the surface of the preliminaries.

You haven’t told us how you’re the right person to manage 1B of ‘our’ crowsourced funds. Are you an investment banker, what sizable project(s) have you successful birth…etc. Years of experience in funds management and affiliations?

Tell us how you’re the right man to tackle these laudable projects but, territorially, of state risk capacity?!

How are the projects selected? Will they be screened privately against verified criteria (what criteria?) or will selection be crowd based too? And if the selection process fails to satisfy me as an ‘investor’ can I opt out?

Hence is my money refundable? And how much of it is refundable? 100%?(very unlikely).

But before you answer that know that even ‘cash handling’ of 1B Naira willl cost you a bunch. Simple cash management and accounting will cost several millions.

Hence have you stopped to consider that this whole crowd funding business would also need to be funded for starters and if so, how will it as a business make money?

Proceeds from investment? Good. So how much of the proceeds would turn out a profit after operations and day-to-day costs are fully considered? In essence once people put in 1K of their money its already worth less than 1K if they change their mind same hour.

You will pay accountants, you will pay investment handlers, all your professionals…et al.

Rememeber you won’t be running light on server load and accompanying technical maintenance; lets say it takes you 6 while months to convert 1mil people, that’s 5K plus converison per day, everyday for 6 months. At a realistic conversion rate of 5-10% of traffic that brings us to 50-100K unique hits per day.

Let’s take it 6 months backwards. How much do you think it will take to create a marketing campaign to spring that kind of traffic to the platform under a year?

Also if the revenue model is proceeds from investment then your investment game has to be A++, and even at A+++ half the investment will fail or best case, sputter marginal profits (statistically), so if I agreed to invest my 1K, do I get on the portfolio with a distributed 100 Naira on each investment sector or bet on a singular gig?

(I’d recommend 1K investors only get free t- shirts when the startup or initiative launches - just joking, people go stone you o!)

Oh…and I see your idea of starting this project also involves crowdsourcing developers, media outlets, designers etc. Will they work for free or partake in equity? Really wish you luck on that one.

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A lot of the current discussion (whatsapp and soon, slack channel) is about solving/answering some of the things you’ve mentioned.

First, This is not something I want to do or manage alone. It’s not about me. Its something I want us to discuss, plan and organize - by getting the right people and agencies involved. I could keep this idea to myself and wait till I have x years experience but ideas are nothing without implementation, what matters is that it gets to the right people and we/they implement this because it has the potential to help African countries grow.

Second, The primary intent is not to have this operated as a business. I’m not thinking about money or returns here, I’ll gladly donate N10k each year to any initiative that makes this happen knowing my money is going to help build Nigeria. I want it to be something that people, passionate about their country can get behind with proper agencies and regulatory bodies as our foundation. We can organize ourselves and get something done. But as you hinted, even charities/similar organizations have to operate - logistics and advocacy alone will require a lot of funds, at least to get to X and tell people about it (though the internet helps make spreading the word easier).

I mentioned this in the doc - my initial idea is to do separate fundraisers for this before we begin actual advocacy and funding drive as I want 100% of the funds to be invested as stated in the docs. But I realize I’m just ‘one head’. We can discuss this and come up with something better so lets discuss and suggest solutions.

If you have ideas on how we can make that part easier/better, share.

WHO WILL MANAGE YOUR MONEY: The plan is to get banks, monitoring/regulatory agencies involved. If you know any investment banker with x years experience who can help, share the doc with them. They have to be our foundation/guide. And transparency is key. I also want EFCC et al to ensure that the public is confident about the project. If we can get banks and these agencies involved, it’ll be a smoother and open ride from fundraising to funding the 100 initiatives.

SELECTION PROCESS: Research and startups can’t be selected the same way, and private selection is how we kill trust. Everything will be open. I mentioned that in the doc, I also mentioned that we will get institutions involved - Invite universities to help with nomination and selection of research projects, partner with VCs and seed investors during their open day/pitch events (note: concerns have been raised about that so we’ll probably host separate events), etc. And right now, with regards to startups, the current idea is that they have to be capable of employing people rather than just the founding team from onset.

REFUNDS: This will depend on which channels we can raise from. If we can do online payments, it’ll be smoother. But with the way things are, we may have to do offline raises - like going on campus, which will make refunds harder and will add to costs. As with everything, suggestions are welcome.

REVENUE MODEL/PROCEEDS: Revenue model hasn’t been decided upon, right now, everyone is invited to contribute and share their thoughts. Note also that not every initiative can bring revenue. Our strongest focus is on funding what needs funding, not on getting big returns on equity. We want to fund education and research as much as we want to fund startups and SMEs. Some thoughts;

STARTUPS: If we decide equity investment is the best way to go here, proceeds can be used for funding the organization and extra rolled over to subsequent years so we’re not starting from zero.

RESEARCH: On initial research, proceeds may not be direct or financial, but we still intend to fund these because without them, development won’t happen. For those that have to do with outcome of research i.e turning the results of research into businesses, we treat them a bit like startups.

HEALTH: Depending on the equipment or facility, there could be potential for revenue here but the strongest focus is that those are bought/built especially with regards to equipment that causes people to travel abroad or facilities required in poor communities.

EDUCATION: As with research, not direct but beneficial.

NOTE: We’ll have to keep the books open to ensure that the entire public sees how every cent, even proceeds are been invested.

MARKETING CAMPAIGN : For the initial campaign, I’m hoping we can get 1000 people to tweet the ‘I pledge to donate N1,000’ button in a single day, that would generate a lot of interest/curiosity and from there, we can start building stronger campaigns.

Once we get the right people behind this and formulate a strong plan of action, channels will open. We will have access to networks that you and I may not have. I’m hoping we can also get ad agencies, speakers to help with this pro bono at the onset. In future, we will have a better way to do this but if you have a better plan, please suggest.

CURRENT STAGE: I think some people (@Godmode) imagine this is doc about a crowdunding business already ironed out or a plea to have you crowdfund me, please, its not. This is an idea that I want us to discuss, plan and bring to light. You can join the discussion, suggest and raise your concerns.

Right now, we have some developers(myself included), designers, a lawyer, willing to work on this. @abcubed3 read the doc and helped with the domain name/hosting and got a website up and running over the weekend (http://letsfundafricans.com), thank you. A few people are tweeting it and are interested. We have a Whatsapp group up for discussions. The slack channel which we’ll move to soon is http://letsfundafricans.slack.com - Its not about whether we can get personal rewards. Its about doing what can help to our country grow.

Please join us if you wish to contribute and make this happen. A lot of questions need to be answered. A lot of legal and other obstacles need to be found and removed. Please share the doc with others, tweet about it and join the discussion.

Thank you.

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This was all I could think about as I read this thread. The legal framework needs to be watertight. I imagine there are / have been projects like this in other regions. It’ll be great to research and learn from them. This can be a winner if well executed. I like that @ibrahim is moving quickly with this. :thumbsup:

Thanks @gbenga. We’ll do that. You can also point us towards any you come across + share and get involved any time. Everyone is invited! :grin:

@ibrahim I really do admire your drive and honest desire to solve Nigeria’s problems together with Nigerians.

But am still sceptical as to the model? Is this a charity?(I get its not - but sounds like it) or maybe a Redemption initiative?(Yes. But not focused on money). A profit/conscience driven funds? (No. Yet, a lot of money and professionalism is in demand).

Now, if I get your proposition correctly you’re looking for willing Nigerians, who can spare not just their money, and other resources/skillset but also faith in the pursuit of safely bringing our lagging industries to life with crowdsourced 1B?

Honestly I think that’s possible (the raising cash part - without hassle), if all the Churches in Nigeria would agree to such a joint redemption.

But i believe, you’d have more luck making a business case, as strong as the emotional one you’ve successfully made.

Your scepticism & questions are on point.

The truth, as stated earlier is that a lot of things still need to be decided upon (even the model), research has to be done, agencies have to contacted etc. The way I see it, we have a target/objective, we’ll lay out several means (you’ve pointed out some) by which we can achieve them, speak to the right people, get feedback and decide on the best model going forward.

Just recently, we discussed the nature of the coordinating organization itself, deliberating on how to structure it with regards to registration and operation - which is crucial as we want the government, banks, regulators and even the entire public to take this seriously and participate fully. Everything is a work in progress and status updates will be given to everyone interested.

Nothing is set in stone especially at this early stage, we’ll research, propose methods/solutions, debate and implement whatever we decide upon. Hopefully, many of us on Radar and elsewhere will be part of that debate (as you are) and help bring this to fruition.

Thanks.

EDIT/PS: I didn’t even consider churches as a channel for fund-raising! Thanks for pointing that out, even guaranteeing offline refunds could be a bit easier through that channel e.g members can agree that the total donated by the church can be returned to the church in bulk if we have to do refunds. They could use it for some other project the church needs or if they can, handle individual refunds.