So in my midnight musings, I stumbled upon this article by Riku Seppälä of Open Ocean Capital (VC), talking basically about “how one should be thinking towards building a unicorn in the b2b space”
There’s been a lot of discussion about ‘unicorns’ lately, or startups achieving valuations above $1bn. Whether or not you agree that unicorns exist and whether or not you think it is a category in itself, they are fascinating. As VC’s, we need to be experts at identifying unicorns. It has been proven that unicorn investments are the ones that make or break VC fund returns.Tod Francis from Shasta Ventures just published a great post about what B2C unicorns have looked like at the A-stage in “What did Billion Dollar Companies Look Like at the Series A”. We’ve made a similar analysis about B2B startups and the findings are surprisingly similar.I have dug into the characteristics of B2B unicorns and non-unicorns by analyzing 25 unicorns and 31 non-unicorns. I have been trying to understand the characteristics of the ideas, regardless of how they came about or who started them. The focus is on the stage where the startup is just beginning to form and hasn’t achieved strong growth yet.
Read up the rest here- Characteristics of B2B unicorn ideas | by Riku Seppälä | Medium
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