Ad blockers promise to conserve data and make websites load faster. But how much of your mobile data comes from advertising?
We measured the mix of advertising and editorial on the mobile home pages of the top 50 news websites – including ours – and found that more than half of all data came from ads and other content filtered by ad blockers.
During the Flash Zero Day exploit, I was tasked to temporarily block all Flash content and Web Advertisements on our Internet firewalls until Adobe released the patches. Our daily Internet max bandwidth usage dropped from 400Mbps to about 150Mbps in 24hrs. Nosily, I decided to collect more data about the blocked “web advertisements” category and noticed about 1.6TB of traffic was categorised as web traffic over a 24 hour period. I guess it was a no brainer to block web advertisements forever. Thats the power of NGN firewalls 
Looks like advertisers like me are gonna have to get a little more creative in the ways we get ad impressions and clicks; The Age of Content Marketing.