I thought we were at least going to celebrate our 2 years birthday, unfortunately, the brutal hand of startup death said our time was up.
Its been an incredible journey through with bitter-sweet experience. We started the journey here and excitedly announced our birth, its only respectable to announce our painful demise here. I believe the question on your mind would be what happened? I am too weak to write an epistle so am just gonna alight our mistakes and errors
- Our market was too small.
- We just couldnt figure out how to effectively monetise. We implimented a few monetisation features, however, customers just werent willing to pay for it
- We created unnecessary costs for ourselves and spent our limited funds covering those costs.
- Inability to be able to focus on one mini-project and seeing it through before moving on. We were always quick to change course at the slightest challenge.
- At a point, we started chasing the wind. What doesn’t concern us o, we saw ourselves chasing.
- We had serious management issues. Implimentation of decisions was very slow and this was because founders argued and argued on what direction to take over time. We barely ever agreed on anything.
- We ran out of funds and then slowly, we saw life began to drain from us.
- Over time, we all got discouraged and worn out
- We realized late that Hubrif would have been a brilliant project as a Social Not-for-profit initiative. Perhaps we would still have been alive if we treated it as such.
- At the height of it all, I had to take a stand. Either to keep petting an almost dead horse or move on to help nurture a newborn horse. I chose the latter.
I hope my experience can serve as a lesson to my fellow founders. I am sober, sad and a little depressed to see my baby die but encouraged by the fact that there is always a new day to start afresh. Right now, am giving my all to cartehub where I am at present. Learning is never-ending.