Something is not adding up. If 82 Million Nigerians are on the internet and Nairaland only gets 1.5 Million daily but it is a top site in Nigeria, where are the other 80.5 million Nigerian internet users? Google Nigeria gets 5 Million daily, so where are the other 77 Million? It is number 3 in Nigeria, so where is everybody else? Jumia, Konga and Linda get about 1 - 1.2 Million daily. Naij gets roughly 1 Million daily n Jobberman gets about 800k daily.
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Nairaland isnât the top site in Nigeria though. Thatâs Facebook.
Now Facebook estimates roughly 16 million users in Nigeria so your question is still somewhat valid. By the way, where did you get 82 million Nigerians?
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Thank you very much for the reply sir. I got the 82 million from this article ~> http://www.premiumtimesng.com/news/top-news/180597-internet-usage-on-nigerias-gsm-networks-increases-to-81-million.html . Also do 16 million people from Nigeria go to facebook everyday, or is it dat Facebook has 16 million Nigerian members?
Itâs actually 83m according to the NCC as of Febâ15. My assumption is over a 30 day period, 83m is the total number of devices that tried to access the internet, this will include people who have 2 devices as well as those who access the internet just once.
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Thank you for the correction and your guesstimate sir, I appreciate it. But isnt dat still small compared to the whole population in Nigeria? Like is it dat people canât afford the internet or donât need it?
@davidsmith8900 it wasnât intended as a correction. Your PT article reference was on point.
I think the number is actually strong considering thereâs just over 140m phone subscribers (assuming 170 population). Thatâs apprx 60% phones connecting to the internet (50% of total population)!
If the number you guys were throwing around earlier re website traffic are correct, thereâs so much capacity on those already connected and even more when the other 60m connect assuming they are all uniques.
Either way, it should be seen as good news all round.
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@davidsmith8900 @seyitaylor @hugo_obi Itâs an interesting and valid question for sure, but the numbers may be a bit off, thanks to the NCC using subscriptions and subscribers interchangeably.
Most data points Iâve seen put Nigeriaâs internet penetration at 30-40% of the populationâŚso roughly around 50-70mm people.
Emarketer, for instance, puts Nigeria at ~60mm internet users (and growing fast):
Still, to the point raised, if there are 60mm Nigerians on the Internet, and letâs say 30mm actively visit the sites mentioned in the original post, whereâs the other half?
In any case, if youâre looking for non-NCC macro data on mobile in Nigeria (that makes a point of differentiating between subscriptions and subscribers) this is a solid source: https://gsmaintelligence.com/research/?file=140626-nigeria.pdf
âWhile a 70% mobile connections penetration rate would paint a picture of a well-connected market, the actual penetration on a unique subscriber (e.g. human user) basis is more sobering. Here, Nigeria is around 30%, low even among developing world countries. The technical reason for the disparity is clear enough â an average Nigerian uses around 2 SIMs with a view to cut costs and benefit from the many low-cost deals available in the market (according to a survey done by MTN early last year, the rate of multi-SIMming in Nigerian market is around 40%).â
I understand but y dont these 140 - 170 million use da internet so dat we can make da country better? Whats stopping everyone from coming online?
Thank you so much sir for the pdf file n clarification, I really appreciate it sir.
The fact that itâs not affordable to most Nigerians?? Go and ask the trader by the side of the road with their cheap phone why they arenât paying N2000 of their hard-earned money for some data plan that wonât put food on the table.
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Thank you for this maâam, I appreciate it.
Many cannot be bothered to be online. I know a couple of people who wonât even touch debit cards and have no internet banking and they are in payments and finance. Not junior people - they run the ships in these organisations. Same for the internet, I believe that of the 16 million FB, probably a quarter of that figure are redundant accounts, fakes or profiles of late people or those who have moved on.
Me thinks its still early days for Internet in Nigeria. If you think about people not willing to make payments for services online with their debit cards, youâll realise not much has changed and especially in locations outside the major cities.
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I also know people who check their emails once a week. Lol. Oh, thatâs all they do online.
Shows its just the activity of the online 1% that accounts for 99% of usage.
Online 1%: those with active internet access at work, mostly.
WiFi isnât cheap nor as pervasive as in developed economies. Personal high-speed internet access is only affordable to 1% of that âonline 1%â.
Not far fetched why Nairaland, for instance, can only boost ~7 million unique views in 30 days, month after month. And if you adjust for a whole lot of things youâd get like a 2-3 million clawback on that sum.
In earnest that 4-5 million ACTIVE is the online nation. But another 1million or a half mil are really just an internet bundle price shift (south) away.
May feel like am pulling figures outta my ass, but those 83 million ACTIVE users looks like it was pulled out of someone elseâs.
However, another angle to consider that is not reflected via these views or unique visits (not visitors) on the mentioned platform is the app bundled access.
Twitter & Facebook and the rest. Cost of access is remarkably low, but what gives? The rest of the inter web.
I was talking to Sanusi about this early this year. I think what happens is a LOT of people come online to do just ONE thing each year. JAMB/WAEC Registration, FRSC/Army/Navy/AirForce/Customs job application, Project Fame/Idols registration and that is it until the next year.
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Hmmmm
Only just saw this now, but thanks @davidsmith8900: very thought provoking in one sense while straightforward in another
83m is an âexactâ figure (growing daily) of the number of internet connections the networks are seeing. Thatâs where NCC gets its data and thatâs why I smile when people say they donât âbelieveâ NCC and the [former] Ministerâs data. [Except for operator fraud], it is simply what the telecommunications networks switches are reporting that they are connecting, not what a human being compiles (the primary data, that is). Networks track us all the time, and what it simply means is that there are 83m data connections walking around the country, out of the 143m mobile connections.
The thought-provoking issue you raise, which is insightful, is that there is a big difference between being ONLINE and being on the WEB.
What you mention are websites, and those as one can see, are not what the 83m refer to.
83m refers to the sim cards that are talking to the data network. So as you carry your phone around on a data-enabled device, once your sim card is seeing data and your whatsapp or bbm is talking to the net and your android or other OS is talking to the net, then you are counted. You may or may not go to a WEBSITE that day, but the fact is that you are online, as far as the network is concerned, and they will make N2 or N3 at least from you that day, based on some small gist that your phone has with the data network!
What the stats simply mean is that the vast majority of online folks in Nigeria have internet-enabled phones with active data connections but may not actually be going to a website to do anything. Of course their phone operating systems may be online, and if they use whatsapp or 2go or bbm etc they are definitely online, but it doesnât mean they are going to a website.
Therefore while the conventional wisdom is that mobile web is the way to go in Nigeria, my own interpretation is more nuanced: that mobile web is the way to go for all those who have browsed SO FAR, for now. Your data enlightens us that of 83m whose phones are connected, only a couple million seem actually to be browsing
You raise very pertinent questions:
- How many millions donât even know there is a data connection on the phone (that maybe someone bought for them)
- How many millions use BBM, 2Go, or whatsapp but never browse?
The 83m excite me because they are already connected: the job now is to get their ATTENTION with something that creates value for them, and deliver it to them however they prefer: web or app!
Thanks for the insight!
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My thing is that what is the killer app or what can be the killer app that will make every African go online? What is africaâs killer app? Thank you for your wisdom and knowledge as well. I learnt alot from you.
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Iâd like to know the estimated number of websites registered in Nigeria, any help on how I can do that?
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@Oluwaseun_Elegboja, I donât know how true this statement is but 17 months ago, it was mentioned that Nigeria registered 80,000 domain names in 3 years.
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NIRA might help you, check their website or call them.
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