1 year after hubrif was born. My experience so far as a startup co-founder

So its been a year and 2 weeks since we launched hubrif.com for an open beta phase. We got some humbling feedback from some amazing people on this forum at that time and I usually fall back to those kind words when it seems like we are not heading anywhere.
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Short story, Its been hard. Very hard as a matter of fact. firstly, let me say I salute anyone running a startup in this country. Beating all forces against you moving to that next milestone is worthy of praise. So either you are already generating revenue or you havenā€™t even figured out how that is going to be achieved, as long as you are still standing, I honestly and proudly dab for you!

Let me quickly move on. At the first few months, things were somehow smooth. my Co-founder then @johne was an amazing and understanding partner. Unfortunately, he had to leave and move on to other things on a personal ground. Around that time, I was lucky to have found an investor( donā€™t think we raised some dollars oo, but we were able to get some cash that could help us run for a few months) who also came on-board full time as our Team Lead. We had to build Hubrif again from the scratch! our former platform couldnā€™t sustain us any longer and so we had to migrate. Now that we were without a tech Co-founder and couldnā€™t find one as fast as possible as we had a deadline to move, we finally had to hire a developer. He didnā€™t come cheap
Lesson 1: Never you take the work of your Tech Co-founder for granted. No matter how grandiose your idea is, as long as you need tech to bring it to life, then tech remains the foundation and backbone hence, you have a duty to always reason with your tech partner anyday anytime.

We had some few partnership propositions, some we had to reject as the terms and conditions werenā€™t all that favorable for us in the long run, at least my partner felt so. I argued and argued as to why we shouldnā€™t take such deals and at the end, I just rested my case hoping that one day I blame my partner if it turns out that we fail because we didnā€™t take it. That hasnā€™t happened yet and If we eventually fail in the future, It definitely wont be as a result of this. lol.
Lesson 2: Donā€™t ever rush to strike a deal even if your instinct tells you so. Your instincts might be wrong. Base your judgment on facts and figures. In the case where that is not readily available, you can do 2 things. Walk away (which is insane to do by the way) or now go with your instincts. But remember to tell yourself that you will stand by the repercussion of such decision either it makes or destroys you.

A potential Investor called me up in late December last year for a meetup with my team. I still donā€™t know how he got my number and even though i didnā€™t take him seriously initially, we decided to honour the meeting. When we got to one of his residential buildings, we were shocked! he is a very wealth man. We were all very excited at the prospect of raising some dollars to finally take Hubrif to the next level. Let me cut the long story short, He is a one I call a Toxic Investor. It took us about 3 months to realize we have been chasing the wind and whatever he had in mind was never going to be realized. We left Hubrif for 3 good months and we are paying the price now.
Lesson 3: Donā€™t let anything distract you from your business. It can be very tempting especially if money is involved but have it at the back of your mind that consistent focus, drive and push is the life-bone of your startup.

We had many more distractions and challenges and I hope to be sharing them soon too. Will love to read about the experiences of startup founders too. Cheers.

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I salute you for still standing. The start up world is brutal but very rewarding as one keeps learning every day. I spent months chasing investor funding for my start up (www.debutch.com) with no success. I came to the realisation that I needed customer funds to grow my business and that once customers starting paying for my services, investors funds will come in due course. I wish you all the best

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I remember the worst I had been a few years ago. Was when jason and his white guy started sharing dollars. I was so so hungry thenā€¦ one day I just drove into their office, . I first met mark, then he told me those guys donā€™t do ecommerce, I say for whereā€¦ dat my case no be soā€¦and really my case was different in thatā€¦ I actually do have what it takes to drive customer interest with almost nothing and I met the white guyā€¦ he asked me. do I know how much jumia spent on ads monthlyā€¦ told me: $500kā€¦that they canā€™t match up. but if I had a better idea, that I should comeā€¦and me, I cannot leave ecommerceā€¦ cos itā€™s what I have been doing at least: 7years priorā€¦

Since then. I just kukuma face front since then. And itā€™s been really betterā€¦ I am yet to hammer but far from the hunger daysā€¦ if i tell you say he eazi na setup.

One of the advantages really is that. you become a gorilla warfare masterā€¦ What I can use ssce and ond to doā€¦you go shockā€¦ bsc is overated( not in all cases, but for operational employees)ā€¦ this keeps my budget really lean and my sustainability betterā€¦

one of the first issues youā€™ll have as a small business owner is the ability to navigate, especially in areas of your operations that you are not really good at. tech, sales, operations, finance, marketing etcā€¦ but if you can crack the code on systems, processes, development, documentation, quantification. Then itā€™s easier to scale, and what some people will use 100M to doā€¦ you go use: 10M and people go dey tell you, thank you sir, thank you sir!

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Thanks @osu_emmanuel. Same here too.

well said @Damola[quote=ā€œDamola, post:3, topic:11709ā€]
Since then. I just kukuma face front since then.
[/quote]ā€¦ lol. That got me there!. Well done and keep pushing bro.

Someone once said, ā€˜if you want to be happy, don run a startupā€™. I salute your courage and energy to keep pushing. Without you startup founders and owners in the economy, there will be vampires all around us!

Thanks for sharing your lessons, I will stick them in my head.

If I may ask, what has been your best decision so far? I mean a decision you took such that if you have opportunity to make it again, you will still make same decision same way.

@SEOnero Hmmm. Thatā€™s a deep one. To be honest, I donā€™t think I have really made that decision yet. Although, starting up Hubrif has been one of my boldest decision yet. Doors and opportunities have opened simply because of this. Letā€™s see what the future holds.

Thanks for the kind words too.

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Great to hear youā€™re still hustling. The site upgrade is solid. I actually submitted my film on your site back in the early days. Wish you the best of luck!

Kudos for not throwing in the towels yet. Just keep at it and soon, you go blow.

I really do appreciate your article as i just partnered with my brother(the techy one) to launch an e-commerce for auto parts (Mrparts.ng) so my lesson from your story is to value him like a goldmine.
It indeed hasnā€™t been easy but we taking the hurdles one step at a time.

@Bisong. Hey Taiwo! Yeah, I cant forget you. Thanks for being a part of our foundation!.

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[quote=ā€œebuks4ever, post:9, topic:11709ā€]
Kudos for not throwing in the towels yet. Just keep at it and soon, you go blow.
[/quote] Amen to that!

Yes o, fulltime support. Wish you the best!

Guys, I love your website, nice job!

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