Two African developers based in Ghana have launched Suba, an events-based iOS and Android mobile app that allows everyone at fun social gatherings to see and share photos together in one central photo stream. Suba goes beyond the constraints of a Friends List common to other social platforms, and allows event attendees to see, save, and share everyone’s photos – even the photos of people they aren’t already connected to.
Suba’s app is sort of Instagram meets Foursquare. A location-based photostream perfect for capturing and sharing moments at events. Interesting as it is, somehow I feel that there might be a challenge in “training” people to use it.
You know what the biggest growth hack for this could be? Nigerian weddings. People go insane over that kind of stuff. Insane. I haven’t thought hard enough about how exactly you would do it, but I think weddings could be the key to getting over the adoption hump into mainstream paradise. Ghana is like 45 minutes away from Nigeria, so perhaps some Nigerian wedding “activations” might not be too tasking to accomplish?
