I got this email and thought they had pivoted from their Uber for diesel model to cooking gas.
http://us12.campaign-archive2.com/?u=55110f9e3c2c116d9669581a9&id=6a2dd34c63&e=29573b6cc2
Then I visit their website and it turns out that it’s now diesel AND cooking gas, although I’m confused about why the website copy says “or”.
If they do diesel (mostly corporate customers), and now do cooking gas (mostly homes), they might as well start delivering petrol for my gen too. I’ll thank them.
It’s a nice initiative. Came across these guys last week - www.kiakiagas.com. They seem to have more offerings with respect to cooking gas.
Using “or” in the copy is quite appropriate. It especially helps in the next line to make it clear to usere that immediate delivery is available whether they buy diesel OR gas and not only when they buy BOTH.
The UI on the other hand needs help. All those textures can hurt one’s eyes. 