Yet another Payment startup/company entering the scene - www.lidya.co

According to tech point,
“Tunde Kehinde and Ercin Eksin, co-founders of logistics company, Africa Courier Express (ACE.ng), have a new venture aimed at providing financial services to Africans.”

I personally at this time don’t seem to understand clearly their value proposition.
So, your thoughts please

The startup is called https://www.lidya.co/
https://techpoint.ng/wp-content/uploads/2016/09/Lydia-Website-1024x596.jpg

Soon payment would become the next blog. Everyone would want to take part - I’m beginning to consider something. :grinning:

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All I’m begging is for one of them to enable us receive optional payment in Dollars and Pounds. Now that would be awesome.

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Here you go…

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Not a Payments Processor per se, according to this Bloomberg article…

Oh ok… nawa to our news reporting sha

Good to see more companies entering this space, and I hope they offer good interest rates. I don’t see anything about the interest rates on the website, so I guess they are still in beta.

However, are they the “first online-only lender” in Nigeria as the Bloomberg article states? What of Aella Credit and many more in this space?

And what are you implying by this?
Do you understand the value of exporting your stuff in dollars/pounds - considering the value of Naira in the int’l scene now?
No offense intended, but I’m NOT sure you do.

They’re not but almost all of the current e-lending platforms seem heavily geared to ‘Salary Earners’. According to the article, Lidya is supposedly going to cater to small-medium sized businesses.

Will be interesting to see how they intend to tackle the challenges involved in lending to SMEs (like Credit Assessment, for example).

The Bloomberg article is littered with a lot of “first” and “biggest”. I suppose that is fine since they are trying to raise money to lend to businesses in Nigeria which in itself isn’t an exciting opportunity at the moment. I would not consider myself an expert in financial matters though so I’ll sit back and watch how this plays out.

SIde note. I saw their logo and couldn’t help but wonder why it’s so similar to Merrill Lynch’s - Bank of America’s financial services division.

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Someday, maybe Lynch and Lydia would be daughters of the same mother!

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You already misspelled their name. Is that a signal that they should just totally rebrand?

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*Pun Intended. Might make for a betterLY pitch.

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The first thing that came to my mind when I saw the logo

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I was like this logo looks really familiar. I never thought of Merrill Lynch but ING (an Australian bank)

Lion is a symbol of courage, dominion, power, authority. No one is copying anyone else. It is an identity they have chosen. Possibly, in the next five to ten years, you will associate this logo with a new start-up. Btw: This is a great idea though I am not sure about their target market. In the West, quick loans (with high-interest rates) are predominantly targeted at the lower class.

Still trying to figure out how machine learning would work when we only have limited data availability.

Video below explains what they do better. Fintech is the new sexy!

https://sendvid.com/eon3mw22#

This begs the question, why and how come they are using such a masculine logo, like a lion when the name speaks to the feminine (Lidya) - that I dont get. With the not so obvious VP compared to others currently in the market, there is a sense of uncertainty or rather lack of clarity around this.

Almost exactly the same colours even. Maybe it’s all part of one photo shoot, and the lion dropped the ball and crown and changed pose for this shot? :grinning:

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This lion is just famous.

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