Hmmmm. So I can see brands will be offerred the ability to include richer content such as images, links and call-to-action buttons in the message thread.
It won’t be cheap, either. Facebook will eventually open up ‘Sponsored Messages’ and ‘Click to Message’ news feed ads that prompt conversation with bots.
I didn't say it won't be possible or it won't happen, I used lame because I don't see how the bot will add more value. Bots are indeed an exciting new addition to the Messenger platform that we should embrace.
However, just like the article you pointed out mentioned,
making each transaction into a personal conversation may not be what people need when they just want to book a flight or order food.
I don't buy having a drawn-out conversation with a bot to make a purchase. If it were Voice like Siri, hell yeah. Until then, it'll be LAME.
Using the Bot API for Sales and Product Campaign would be near reality, atleast to instigate discounts and new products on shelve. One can clearly block Sponsored Messages via the User Controls.