I’ll venture an answer to this.
In the last 18 months I have learnt a lot and one of the most important things I have learnt is that narratives are powerful. Branding, telling a story is what turns Santa Clara into a Silicon Valley. And a “late stage tech company” into a “Unicorn”.
I don’t know if Yaba Right is the right answer (pun intended)(even though I suggested it) but if we are going to attract more money and talent into technology startup space in Nigeria, we need to start telling much better stories and it starts with getting the branding of a community right.
Yaba doesn’t work because it isn’t distinct enough. Just like Sanfrancisco represents many things to many people (it is the home of the gay community for instance), Yaba represents many things to many people.
I may be wrong but I’m always happy to find a way to say yes to things… so YabaRight it is.