There’s nothing I want to say here that has not been said. I just want Seun to do just one thing and one thing alone: Make his ads open on new tabs!!!
If you check analytics for clicks for your nairaland ads, bounce rate is between 70 - 80% no matter the level of targeting, copy writing, banner creative or landing page you create. Took time with the team to look at what’s really happening. Guess what we found?
Clicks on nairaland ads open your landing page on same windows, same tab. Meaning visitors who click your ads must completely leave nairaland for your landing page and forgo whatever they were doing or reading on Nairaland before clicking that interesting ad of yours. This is why visitors from Nairaland leave almost immediately they hit your site. The back button is not that tough to find aand click.
People who have Seun’s contact should just talk to him fix this. Ads should open new tabs. People should not leave his site for ads. It hurts him, it hurts the advertisers paying for his business to remain afloat. He needs no codcoding, server space or porting or any technology changes to do this.
His other problems people can still live with ie… UI/UX issues, paying into his personal account, having to queue to advertise on certain pages cos there is not space… THERE’S NOT SPACE!!! WHEN YOU CAN JUST MAKE ADS ROTATE. Just talk to him. People complain not because they don’t like him. They do because they want changes. Finally if you can build it better. Please do. Someone needs to teach Nairaland how to do it. I will invest if you can, no matter how small. There was Yahoo before Google.