I was doing some keyword research recently and I discovered that there are more Sugar mummy searches than Sugar daddy searches in Nigeria.
I also discovered some pretty interesting things too, one of which was the black hat tactics the guy that ranked in position 1 for most Sugar mummy searches used to game Google.
I detailed my observations in this post: https://medium.com/@yemi_uc/i-googled-sugar-mummy-and-the-results-are-interesting-4def01bbaba8
If you are an SEO reading this, please share the grey hat stuff that you might be doing to win the game especially if you are into affiliate SEO. It will be great to educate the community.