TechCabal's focus on newsletters and digests, instead of full blog posts


#5

Thanks for the feedback :smiley:


#6

To contribute to your ‘research’:

I also read the digest every morning. Sometimes I even try to guess who the author is before hitting the byline. :grinning:

I like that it’s byte-sized (and contains some analysis), the way I like my news these days (check out Axios.com if American politics is your thing!)


#7

My guess is that niche publishing in Africa is super hard, so Techcabal have given up, but they keep the newsletter and summaries going as a labor of love.


#8

Naa @MikeOck they didn’t “give up”. Curated content with conversational tones is where news is heading these days. Especially with reduced attention span and information overload everywhere, reading so many 3-5 min long articles is a lot of work.


#9

Thank you for your feedback :slight_smile::+1:


#10

I don’t know if you can overcome your bias to see the writing on the wall. Just see the founders behavior on Radar itself. Seyi has one post in two whole months, and Banks’ input is stuttering as well. Add that to the fewer posts being written on Techcabal itself, from 10 per day to 1 per day. All that evidence but you want to tell yourself that it’s all part of some elaborate game plan?

Blogging is a brutal business with a very skewed earnings curve. At the top you have Linda and a handful of others raking in 90% of the available cash, while the other thousands of bloggers in the long tail can barely keep the lights on. The Cabal have moved on to greener pastures, be understanding.


What's happened to the Big Cabal?
#11

You hit the nail right on the head…especially for those in it for the money. The economics mighe not add up.


#12

I enjoy Finimize too. Would check out The Hustle.


#13

Truth be told. I loved the old techcabal. The one you’d go and get all the good news about the African tech space. The newsletter is a good model but I still find their writing style a bit boring. Maybe because it doesn’t yet have the sharp wit of the hustle.

I actually look forward to thehustle newsletters though. In the long run it could be a very good business model with a highly reduced running cost and great monetization potential.


#14

I really enjoy your point on the new model Techcabal is pushing their brand toward now, but is newsletter still the big deal for a media company in the era of social engagement. The recent uneffectiveness of Techcabal reminds me of Techloy decline in African Tech digital space months ago.


#15

TechCabal Newsletter: I came up with a method for detecting Newsletter written by Bankole and it worked well for me, from the first section of the newsletter I could detect Bankole from the humor not until Mobi picked up some of Bankole’s trait and then messed up my so called Algorithm

To the main point.
I feel the TechCabal newsletter is more of curated interesting Headlines expressed with humor. At some point the TechCabal site lost its vibe, most of their articles were pointing to a post on Techpoint or Techloy. The only exclusive articles were notice of AMAs on Radar. I think Zikoko at a time was heading downwards too until a new model was hatched, which is an interesting one by the way. My favorite was finding love on Twitter.

Forgive my typos if there are any, it’s one of the things you experience when you jump buses in Lagos.


#16

The digests are pretty cool, but I wonder if TC could do a little more like Quartz who have a daily brief but produce other content. Maybe more ‘Cabal’ posts as it was in the beginning?


#17

My scientific guess… There maybe some lowkey board tussle and it may be connected with their most recent investment. Hence their current focus on sponsored posts.

Also hw come no one mentioned disappearance of their staff from both posts and radar

For me Techcabal.com started loosing its soul when it started focusing more on sponsored posts… Instead of going out there to get the news like techpoint is doing now. There was a lot if Thngs happening… And techcabal would wait for say a Zoto or pay with capture to do a sponsored post before mentioning them. Anyway just my pointers


#18

I think old-timers here should have realised that BigCabal’s official policy on this is to keep mum for now. When they’re ready, they’ll tell us.


#19

@sprime Have you read this? Bigcabal Media phoenix


#20

Yes. What was I supposed to see?


#21

Can’t stop laughing after reading this sentence. Guy you wicked. :joy: :joy:

Banky and Seyi are up to something. Chilax.


#22

I love Techcabal and more recently their daily Newsletter. It’s really the best thing so far in African Tech media. I read a lot of cynicism and sarcasm from people here who have no freaking idea what it means to curate/create this content. It takes a lot of hard work to pull this kind of thing off.

I would advise @lordbanks to introduce a flat subscriptions for the daily newsletter. People who find it valuable like me won’t have any issues paying for it. I personally would be fine paying $2/month to receive high quality news letter like this one.


#23

One good thing TC newsletter has is its power of context. Each story is written with a perspective that makes for easy digestion.

When @sprime discussed the article idea with me, we both agreed that contextually written summaries is one of the most powerful feature any newsletter with viral hook must have.

By the way, this does not totally explain why they “abandoned” publishing to their website.


#24

Random UPDATE: Business opportunity

Curating a newsletter could be the next best thing instead of owning your blog…and it could be an opportunity to make money, grow your brand as a subject matter expert etc.

For inspiration, I recently stumbled on Calanis’ Project called Inside.com: he is building an empire of curated newsletters that cover specific niches.


"We believe there is a billion dollar opportunity in ________________."